by Andrew MaceyAugust 19, 2016 Are your open rates struggling to gain momentum? Unsure of what numbers you should be shooting for when it comes to open rates? Listen, I feel your pain. It’s probably safe to say that every marketer in the world has pondered this question at some point in his or her … Continue reading 4 Reasons That Your Marketing Emails Aren’t Being Opened
by Nathan Latka August 1, 2016August 1, 2016 Every Monday morning, you find yourself sitting down to send 10-15 emails to people you’d love to get responses from. Maybe they are cold prospects, or potential joint venture partners, or press outlets you’re hoping to get coverage in. Regardless of why you email, to ultimately get … Continue reading 3 Secret Gmail Buttons To Guarantee Your Cold Emails Get Opened
by Sabel Harris March 9, 2016 Follow @sabelharrisMarch 9, 2016 I don’t have a lot of fears. I wouldn’t say that I’m brave, maybe I’m more ignorant to the consequences. I got back a few weeks ago where I was asked if I wanted to zip line and I said yes without even doubting myself. … Continue reading 7 Elements to Get Your Cold Emails Opened
by Amanda Clark December 19, 2015 Follow @GrammarChicIncDecember 19, 2015 Email marketing can pay off big time—but only if you do it right. And obviously, if you’re spending a lot of money on emails but not getting any of them opened by your target audience—if those emails go directly from inboxes to trashcans, contents unseen—then … Continue reading 4 Things That Will Guarantee Your Emails Don’t Get Opened
Simone SmithNovember 7, 2015 There is no shortage of email these days. And if you are a marketer, the chances are very high that your emails are in danger of landing in your recipient’s spam or junk folder. There are steps that you can take to minimize your emails ending up as junk, or just … Continue reading How To Write Emails That Actually Get Opened And Read
Email analytics company Litmus analyzed 400,000 email campaigns to identify benchmarks around email virality based on foward-to-open rates. Amy Gesenhues on June 23, 2015 According to a newly released email study focusing on forward rates, top performing email campaigns earn one forward for every 21 emails opened, while more average-performing campaigns generate one forward for … Continue reading Study: Top Performing Email Campaigns Generate 1 Forward For Every 21 Emails Opened
Gyles SewardFebruary 15, 2015 Email reaches a whopping 2.9 billion people, which is why sending email is an important part of your online marketing strategy. However, you want to make sure that when you are sending them, they are getting opened, read and not just redirected to the recycle bin. We all have to cope … Continue reading Write Emails That Get Opened
Two-thirds of email being read (or not) on smartphones and tablets. Greg Sterling on January 28, 2015 According to the latest US Consumer Device Preference Report from MovableInk, mobile email opens surged to an all-time high in Q4. The report says that 66 percent of all email in the US is now opened/read on smartphones … Continue reading Majority Of Emails Opened On Apple Devices, Android Users Pay More Attention
Sabel HarrisJanuary 27, 2015 Although I’m a marketer, I fall victim to clickbait all the time. And I’m most likely to click on emails with engaging subject lines that just entice me to click. Granted, we could get into the argument on why clickbait is terrible and can mislead readers if they content behind the … Continue reading The 20 Subject Lines That Will Get Your Emails Opened
