May 10, 2024 Target will only sell Pride Month collection in half of U.S. stores this summer after last year’s backlash The move is likely an attempt to avoid last summer’s chaos, when anti-LGBTQ+ protestors damaged merchandise and harassed employees. BY Sarah Bregel You won’t be able to find the Pride Month collection in many Target … Continue reading Target will only sell Pride Month collection in half of U.S. stores this summer after last year’s backlash
April 24, 2024 ‘These environments pit people against each other’: Playwright Ife Olujobi on being the only Black person at work In a new play at New York’s Public Theater, a Nigerian American writer uses surrealist drama to explore how white-dominant workplaces can alienate people of color. BY Shalene Gupta Albert Camus, the French novelist and … Continue reading ‘These environments pit people against each other’: Playwright Ife Olujobi on being the only Black person at work
Only 30% have access to a single customer engagement platform capable of creating personalized, seamless experiences across channels. Constantine von Hoffman on February 27, 2024 While many brands talk about focusing on the customer, few do it. Less than a quarter (24%) of global brands are mapping customer behavior and sentiment, according to Braze’s 2024 … Continue reading Only 6% of global marketers apply customer insights to product and brand
By Pavithra Mohan February 08, 2024 Earlier this month, Zoom followed in the footsteps of many of its peers in the tech industry and laid off 150 employees—about 2% of its workforce—in an effort to redirect its resources and invest in what the company described as “critical areas for the future.” One of the … Continue reading Zoom laid off its DEI team—and it’s not the only company making such cuts
By Joe Berkowitz January 20, 2024 Social media is broken. It feels impossible now to keep up with friends and news in the same place—to be informed, entertained, and part of a community all at once. As Ryan Broderick has written, there’s no longer anywhere to figure out what everyone’s talking about, and the … Continue reading I used LinkedIn as my only social media for 3 weeks. Here’s what happened
Learn why predictive analytics is key to using AI for above-and-beyond search performance. Adlucent on December 12, 2023 Data has become the driving force behind financial resilience and success, giving marketers the challenge of navigating rising CPCs and automation. The need for advanced analytics and harnessing first-party data has never been more crucial to … Continue reading AI is only as smart as the data you feed it by Adlucent
By Allan Sloan November 03, 2023 If you’re a fan of financial fiascos, you’ve probably been having a great time reading stories marking the recent one-year anniversary of Elon Musk’s troubled Twitter takeover. By my math, which is based on the value that Fidelity places on the X shares owned by its mutual funds, … Continue reading Elon Musk isn’t the only one who lost a ton of money on X this year
By Sarah Bregel October 16, 2023 With inflation at an all-time high, every generation is being forced to tighten its purse strings. While that’s true for Gen Z, who say they’re cooking at home rather than going out to eat, shopping less, and sticking to grocery essentials, according to a new Bank of America … Continue reading Is college only less important to white men? Here’s what Gen Z thinks
By Rob Walker September 01, 2023 Branded is a weekly column devoted to the intersection of marketing, business, design, and culture. Instacart, the grocery delivery platform that recently filed for an initial public offering, says that it is profitable. That’s an appetizing prospect for investors, who are hungry for new tech IPOs. But the company’s … Continue reading Instacart is only profitable because of its annoying ads
Stack utilization continues to drop even as martech spending continues to grow. The reasons: Lack of training, increasing complexity and no one authority. Constantine von Hoffman on August 28, 2023 Marketers are using only one-third of their martech stack’s capability, according to Gartner’s 2023 Martech Report. That’s down from 42% last year and 58% in … Continue reading Marketers are only using one third of their stack’s capability
