Tag Archives: Only

Marketers are only using one third of their stack’s capability

Stack utilization continues to drop even as martech spending continues to grow. The reasons: Lack of training, increasing complexity and no one authority. Constantine von Hoffman on August 28, 2023 Marketers are using only one-third of their martech stack’s capability, according to Gartner’s 2023 Martech Report. That’s down from 42% last year and 58% in … Continue reading Marketers are only using one third of their stack’s capability →

Microsoft Will Serve Only Verified Ads Beginning August 1

Microsoft Advertisement

Microsoft Will Serve Only Verified Ads Beginning August 1 by Laurie Sullivan @lauriesullivan, June 6, 2023 Microsoft Advertising has an advertising verification requirement that it plans to enforce beginning August 1. The move follows the program’s announcement in June 2022. “We want our customers to have choice and control through transparency, so in addition to … Continue reading Microsoft Will Serve Only Verified Ads Beginning August 1 →

Twitter will soon only recommend paid users in its For You feed

Twitter Feed

Twitter’s For You tabbed interface starts rolling out on desktop web browsers Igor Bonifacic @igorbonifacic Twitter’s “For You” tab, which debuted on iOS devices earlier this week, has begun rolling out to desktop web browsers. The new interface replaces the “sparkle” icon that previously allowed you to toggle between the platform’s algorithmically generated and … Continue reading Twitter will soon only recommend paid users in its For You feed →

Three things ChatGPT needs which only you can provide

ChatGPT

Discussions claiming ChatGPT will solve all our digital marketing problems are missing three key things that only humans can provide. Ryan Phelan on March 2, 2023 Many people writing about ChatGPT have used the gimmick of revealing at the end that it was written by ChatGPT. Not only is it now cliché, it’s a bad … Continue reading Three things ChatGPT needs which only you can provide →

Only 25% of marketers report having all the data needed for personalization

Data Personalization

Only 19% of those surveyed felt strongly that they had the right technology to execute on personalization efforts. Constantine von Hoffman on February 24, 2023 Only 25% of marketers say they have all the data they need to execute on their personalization strategy, according to a new report from marketing researchers Ascend2. Further, only 19% … Continue reading Only 25% of marketers report having all the data needed for personalization →

Logitech’s StreamCam is only $100 at Amazon and Best Buy

Computer Accessories

Valentina Palladino @valentinalucia That tiny webcam on your laptop has probably gotten more use in the last few years than it ever has before. Even if you’re back to taking some of your meetings in the office, chances are that back-to-back Zoom calls are now a permanent part of your professional life. Once an … Continue reading Logitech’s StreamCam is only $100 at Amazon and Best Buy →

The hidden power of being “the only” in the room

Leadership

By Porter Braswell November 24, 2022 When I was raising capital for Jopwell, my first startup, I remember going in to meet with a notable investor at a very well-known firm. I was nervous—so was my cofounder Ryan Williams. And when we walked into the board room our stomachs dropped again. We immediately noticed … Continue reading The hidden power of being “the only” in the room →

November online spending up only 0.1% heading into Black Friday

Black Friday

Inflation is high and unemployment is low. So no one is really sure what consumers will do during the holiday shopping season. Constantine von Hoffman on November 23, 2022 Online shoppers spent $ 64.59 billion for the first three weeks in November — a 0.1% increase from the same period last year, according to Adobe … Continue reading November online spending up only 0.1% heading into Black Friday →

Only 28% of B2B content marketers report having the technology they need

B2B Marketing

Nearly half say their biggest challenge is integrating/correlating data across multiple platforms. Few expect tech spend to increase. Constantine von Hoffman on November 14, 2022 Only 28% of B2B content marketers say they have the technology they need, according to a new study. Perhaps coincidentally, only 29% said their organizations are very successful with content … Continue reading Only 28% of B2B content marketers report having the technology they need →

The only two things that matter in marketing

Marketing Trends

If you want more revenue and results from marketing, you need to develop experimentation and optimization processes. Here’s why. Tim Parkin on August 17, 2022 Is there a shortcut to generating revenue and results in marketing? Marketing is complex and complicated. Many technologies, tools, and tactics promise to be an “easy button” to success. No … Continue reading The only two things that matter in marketing →