Laura DonovanSeptember 1, 2015 What’s in Your Website? Google’s announcement that beginning September 1, 2015 it will block Flash ads is just the latest blow to this now obsolete technology. For several years, Adobe’s Flash movies, animation and navigation bars were prized for websites and online ads alike. It was a way to get attention … Continue reading Google Bans Flash – Another Blow to Online Advertising (DD)
Tag Archives: Online
5 Unique Benefits That Online Training Brings Your Team
Sean PomeroyAugust 31, 2015 Some might argue that online training eliminates the face-to-face interaction necessary for office culture, however, internet-based training benefits your whole team. Considering 25% of training hours were conducted through online media in 2013 (with 16% through self-paced online programs), it’s clear virtual training programs are taking hold in the corporate learning … Continue reading 5 Unique Benefits That Online Training Brings Your Team
Is Your Online Image Letting Your Business Down?
Rosalind HenshellAugust 28, 2015 Is Your Online Image Letting Your Business Down? Businesses seem to fall into two clear categories online: those that know how important their online presence is and who stay on top of it at all times, and those that don’t. I’ve lost count of the number of businesses I’ve come across … Continue reading Is Your Online Image Letting Your Business Down?
3 Proven Tips to Fix Your Negative Online Review Problem
Nico DatoAugust 27, 2015 With 92% of consumers now reading online reviews, it’s imperative your business takes the proper steps to ensure your online reputation is squeaky clean. One of the easiest ways of doing this is to appropriately manage negative reviews. If we quickly break down a basic customer journey (i.e., every touch point … Continue reading 3 Proven Tips to Fix Your Negative Online Review Problem
5 Effective Ways to Increase Online Sales With a Blog
Ty RothsteinAugust 27, 2015 Do you want to increase online sales for your ecommerce store? That’s probably one of the only questions in the world with one answer – “yes”. Then there is only one thing standing in your way – the how. Luckily, there are dozens of different tactics and hacks that you can … Continue reading 5 Effective Ways to Increase Online Sales With a Blog
Fighting Online Abandonment – It’s Easier Than You Think
David PooleAugust 27, 2015 Cart abandonment is the scourge of digital commerce. Every day, businesses see revenues slip away from them because customers give up on the transaction before completing it. Right now, the global average for abandonment is 76%. More than three-quarters of those who start an online transaction don’t finish it. That is … Continue reading Fighting Online Abandonment – It’s Easier Than You Think
How to Deal with Negative Online Reviews of your Business
Alex SholemAugust 26, 2015 As a business owner there are few worse feelings than reading bad reviews of your business online. It seems so unfair. All of those hours, all of that sacrifice, and it takes just one person to tarnish your reputation and potentially affect your business. Don’t worry, you’re not powerless. Read on … Continue reading How to Deal with Negative Online Reviews of your Business
The Ultimate Guide on How To Use Instagram to Generate Sales for Your Online Shop
Catalin ZorziniAugust 26, 2015 Instagram is a match made in heaven for those looking to use social media for ecommerce and reach out to people who are on their phones, since it’s not even that common for users to open up Instagram on regular computers. For quite some time you weren’t even able to access … Continue reading The Ultimate Guide on How To Use Instagram to Generate Sales for Your Online Shop
“We Test Everything” And Other Lies Online Marketers Tell
If you don’t have a testing regimen in place, you might want to think twice. Columnist David Rodnitzky discusses some common instances where marketers skip testing — and why it’s not a good idea. David Rodnitzky on August 25, 2015 Online marketers love testing: A/B testing, multivariate, holdouts, incrementality. Heck, before I was married, I’d … Continue reading “We Test Everything” And Other Lies Online Marketers Tell
99 Online Marketing Tools You Won’t Be Able To Live Without
Dan ShewanAugust 24, 2015 To say that digital marketers have to be jacks-of-all-trades is a considerable understatement. Marketers don’t often get the recognition they deserve for having to master so many different software tools, but if there’s one profession that requires knowledge of more tools than a Swiss army knife, online marketing is it. In … Continue reading 99 Online Marketing Tools You Won’t Be Able To Live Without
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