By Matt Pollnow|2015-11-27T10:48:29+00:00November 27th, 2015|Marketing|0 Comments inShare14 Business owners and marketers have a lot options as to where to spend their budgets, especially for online campaigns. While it can appear to be overwhelming when looking for the right programs for your business, here are some core items to apply some of your budget towards. Website … Continue reading 5 Things To Consider When Spending Your Online Marketing Budget
by Sarah Bedrick November 26, 2015 Follow @sbedrickNovember 26, 2015 Imagine this: A world where the marketing landscape is constantly changing, and at a rapid pace too. A world where Google makes over 500-600 updates to their algorithm in one year. A place where new social media sites/apps like Ello, This and Hyper are popping … Continue reading 16 of the Most Valuable Marketing Courses Online
by Madeline Boehmer November 25, 2015 Follow @madelineboehmerNovember 25, 2015 Over the past few years we’ve heard about the after Thanksgiving sales more and more in the news, and not just because of the amazing prices. It has become quite the controversy on what time retailers should be opening after the holidays in order to … Continue reading Online Shopping This Holiday Season
by Alex Birkett November 25, 2015November 25, 2015 There’s a fine line between online persuasion and manipulation. In university, most classes, at least in the humanities and social sciences, dealt at least in partial with the morality of the lessons we learned. Especially in marketing and communications classes, there was the line between persuasion and … Continue reading Online Manipulation: All The Ways You’re Currently Being Deceived
by Jess Millis November 24, 2015 Follow @https://twitter.com/MillisJessNovember 24, 2015 It used to be that if you wanted to take classes, you had to enroll in a college. But that’s no longer the case. E-learning has completely revolutionized the way that we learn. Nowadays, anyone can take classes online in a huge variety of topics. … Continue reading An Ultimate List of 71 Free Online Courses to Boost Your Career Success [Infographic]
Having trouble showing progress when it comes to online reputation management (ORM)? Columnist Brian Patterson explains his metric for tracking ORM campaign progress over time. Brian Patterson on November 24, 2015 It’s something all companies fear: You Google your brand name, and right on the first page are negative Google reviews, a low Yelp score, … Continue reading Our SERP Sentiment Score For A Person’s/Brand’s Online Reputation
With holiday shopping in full force, columnist Jordan Elkind shares some key retail days — beyond Black Friday and Cyber Monday — that marketers should pay attention to. Jordan Elkind on November 23, 2015 For many marketers in the US, November 11 was an opportunity to promote Veterans Day specials or just a part of … Continue reading 5 Important Online Shopping Dates You May Have Left Off Your Holiday Marketing Calendar
by Jasmine Cohen November 23, 2015November 23, 2015 If the music industry can survive free streaming and downloads, then the advertising industry can overcome ad blocking. Since Apple announced in June that users will easily be able to install ad blockers on phones that support iOS 9, there has been a frenzy of articles predicting … Continue reading Online Quizzes: The Digital Ads Your Audience Won’t Want To Block
by Laura Bruck November 22, 2015 Follow @EZShieldNovember 22, 2015 Teaching your teens about technology probably sounds like the making of a bad joke. As a parent of Generation Z, I know firsthand that my kids will out tweet, out snap and out share me any day of the week. After all, it’s practically hard-coded … Continue reading Growing up Cyber: Generation Z and Online Privacy
by Michael Wight November 20, 2015November 20, 2015 Visual media is an effective, and convincing way to promote your business online. We already covered the importance of visual media in one of the previous articles. As technologies have advanced, and now more people are accessing the Internet via their smartphone, visual media has become even … Continue reading 4 Ways Visual Media is Revolutionizing The World of Online Marketing
