by Debra Murphy March 3, 2016 Follow @MasterfulMktgMarch 3, 2016 WordPress powers 25 percent of all websites. Small businesses, whether they blog or not, are taking advantage of the simplicity and power of this content management platform. WordPress allows you to take control of your website, making it easy to keep it updated with fresh, … Continue reading How to Optimize WordPress for Better Online Visibility
by Ray Wang March 3, 2016 Follow @SmarttCanadaMarch 3, 2016 Now with digital marketing, effective market research is no longer limited to big companies with big budgets. Small and medium-sized companies can also perform extensive market research using free or affordable digital tools. To help small businesses conduct market research using effective digital tools, here … Continue reading 11 Free Tools You Should Use for Effective Online Market Research
by Jennica Torio February 28, 2016February 28, 2016 First there was Twitter and Facebook then Snapchat. Now there’s a new way for your business to interact with customers: Periscope. It’s the latest tool for your business’ social media and content marketing campaign. Periscope is a live video streaming app developed by Twitter that has become … Continue reading Creative Ways to Use Periscope to Boost Your Business Online
If your business hasn’t yet been hit with an online reputation attack, chances are it will be. Columnist Chris Silver Smith has tips on how to proactively prepare to help reduce the seriousness of an attack. Chris Silver Smith on February 26, 2016 at 10:27 am Your business may be humming along blissfully doing commerce when it … Continue reading Bullet-Proofing Your Business From The Inevitable Online Reputation Attack
by William Yates February 25, 2016 Follow @novacomcorpFebruary 25, 2016 With more than 80% of senior executives saying they now watch more online video than they did a year ago, and according to Forbes, 75% of executives are watching work-related video on a weekly basis, this communications channel has risen to a stellar level in … Continue reading Video: The Fast-Track to Online Customer Engagement
by Greg Cawood February 24, 2016 Follow @iqnectionFebruary 24, 2016 Remember when industrial marketing was done in person? Sales reps would cold call firms or attend trade shows to seek new prospects. If they were lucky, they got a referral from an existing customer. That was the golden age of manufacturing marketing. These old school … Continue reading To Reach Today’s Industrial Buyers You Need Online Strategy
by Juste Semetaite February 24, 2016 Follow @JusteSemFebruary 24, 2016 Newsflash: videos are not that hard to make. At least when using some of the video-making tools on this list. And if you look at video as a strategic asset, you’ll agree that it should sit on your site for you to be able to … Continue reading 7 Video Tools That Can Help Online Businesses Adopt Video Faster
by Sarah Smith February 22, 2016 Follow @sarahsmith82110February 22, 2016 In today’s business environment online marketing is prevalent and certainly is much easier. However the most successful businesses still implore offline marketing strategies as well. The marketing experts at the helm of these companies feel that it is critical to the success of a business … Continue reading Small Business : Allocating Offline Online Marketing Budget
by JT Thibeault February 21, 2016 Follow @_jasonthibeaultFebruary 21, 2016 Consumer demand for video content is on the rise. As Cisco revealed in their Visual Networking Index report, 55 percent of mobile traffic in 2014 was video and it’s projected to grow to 80% by 2019. That means a lot of people are watching content … Continue reading The Ins-and-Outs of Monetizing Online Video – Part One
by Andre W. Klein February 20, 2016 Follow @akleines2February 20, 2016 Even though listing your website in many online business directories will improve your website’s exposure and SEO ranking, it is not effective to just SPAM your website into every single online directory you can find. You will want to take some time to consider … Continue reading What Online Business Directories Should You Use for Your Small Business?
