by Scott Lambert March 12, 2016 Follow @xcellimarkMarch 12, 2016 If you’re wondering how to optimize your online conversions, you’re asking yourself the same question as countless marketing managers who have come before you. These eight (8) steps offer a great “crash course” in optimizing your online conversions: 1. Analyze Your Existing Campaign If you … Continue reading Attention Marketing Managers: Here’s 8 Ways to Optimize Your Online Conversions
How do you make a mediocre product take off online? Columnist John Lincoln offers some tips and tricks to increase demand and make a ho-hum product stand out. John Lincoln on March 11, 2016 Maybe you’ve been there. Your product is out there, and it’s okay. It’s not great, and it’s not the best … Continue reading 8 simple tweaks to make your OK product shine online
by Jack Cornwall March 10, 2016 Follow @JackDCornwallMarch 10, 2016 If you are a local business, it used to be very difficult to compete with the large chains. This is for a few reasons. Until a few years ago Google didn’t quite integrate their map functions with the users IP. Meaning if I searched for … Continue reading How to Get in Front of Your Customers for Local Businesses Wanting an Online Presence
Retailers need to optimize content and reviews to fully realize the “ROBO” opportunity. Greg Sterling on March 9, 2016 While e-commerce has grown to hundreds of billions of dollars annually, the influence of digital media on offline purchases is a multi-trillion-dollar phenomenon. And though this behavior pattern has been around for at least a … Continue reading Report: For every $1 online influenced by reviews, offline impact at least $4
by Bill Conticchio March 9, 2016March 9, 2016 As marketing people, we are often reminded of the principles of supply and demand. With the advent of digital marketing we’ve become pretty good at applying market timing (right time, place, and offer) to our methodology. Current digital has enabled us to adopt an “everything/anything at our … Continue reading Scarcity And What It Means To Online Marketing
by Rahis Saifi March 8, 2016March 8, 2016 Whether you want to run a casual blog or you want to sell goods more effectively, you need to have a good website. The problem is that you can’t simply buy a domain name, pay for hosting, install WordPress, slap on a nice theme, and then call … Continue reading 6 Things You Could Do to Improve Your Online Marketing Strategy
by Kent Campbell March 6, 2016 Follow @reputationxMarch 6, 2016 People search differently on mobile than they do on the desktop and that affects reputation management companies. Big changes to Google like voice search and contextual interpretation alter the way online reputation experts and SEO professionals manage the search results of their clients. Mobile search … Continue reading How Natural Language and Context Affects Online Reputation Strategy
by Kris Spisak March 5, 2016 Follow @MidloWebMarch 5, 2016 So you have an awesome product. What’s next? You want to reach as many online customers as possible, building a website or utilizing an existing marketplace to maximize your sales potential, but what is the best ecommerce solution for you and your business? Hiring a … Continue reading The Ecommerce Breakdown: Online Stores for Businesses
What’s the formula for PPC success? Columnist Jacob Baadsgaard has tips on how to significantly expand your market share without wasting your ad spend. Jacob Baadsgaard on March 4, 2016 Pay-per-click advertising is all about buying online market share. People are searching online for something relevant to your business, and you pay to show … Continue reading How To Grow Online Market Share Without Increasing Your PPC Budget
by JT Thibeault March 3, 2016 Follow @_jasonthibeaultMarch 3, 2016 Last week, we explored the four basic ways to monetize your video and how they can be combined to generate revenue. According to a recent survey, more than 83 percent of consumers watch on-demand video which gives content owners a huge potential revenue stream, if … Continue reading The Ins-And-Outs of Monetizing Online Video – Part Two
