River Cartie — May 2, 2020 Online local marketing consists of online marketing efforts that are designed specifically to draw local traffic to your business — online and offline. Localizing your small business’s online marketing efforts is a matter of making sure that all of the information you have online clearly states not only where … Continue reading A Quick Guide to Online Local Marketing for Small Businesses [Infographic]
Albert Costill — April 29, 2020 If you’re like most small businesses, you’ve probably collected payments mainly through cash or checks. While this might have worked for you in the past, this digital world customers expect to be able to pay you online. In fact, it was estimated that U.S. consumers would spend $ 385 … Continue reading Understanding Online Payments in 2020
Kristen McCormick — April 27, 2020 The financial burdens of COVID-19 have put many SMBs in search of affordable ways to market their business. The good news is that more people are spending time online than ever before, and there are plenty of simple ways to reach your customers digitally without spending a dime. Here, … Continue reading 11 Free Ways to Reach Your Audience Online During COVID-19
Deborah Sweeney — April 24, 2020 Studies have shown that 90% of American businesses are family-owned or controlled. Mom-and-pop shops are vital to their communities and the economy. Amid COVID-19, small businesses are hard at work adapting and pivoting their services and offerings for customers. One key area brick and mortar storefronts have been focused … Continue reading 3 Simple Ways Brick and Mortar Storefronts Can Expand Their Online Footprint
Mariah Curtis — April 22, 2020 During this pandemic, it is critical that businesses are online. Having an online presence can help you build an audience, connect with your customers, and keep them updated on your day to day activities, as well as hours of operation. If you’re not online, how else can your … Continue reading The Importance of Having an Online Presence is Crucial Now More Than Ever
River Cartie — April 17, 2020 Time moves differently now, and so should your marketing. At the beginning of the coronavirus (COVID-19) pandemic, some people worried that marketing their business was in bad taste, and at one point, that might have been true — depending on the nature of your business. However, things have changed … Continue reading The New Guidelines for Online Marketing During COVID-19
Online Commerce Startup Raises $600 Million by Chuck Martin , April 17, 2020 Despite the economic fallout from the COVID-19 pandemic, payments startup Stripe just raised an additional $600 million in new capital. Stripe now has more than $2 billion on its balance sheet, according to the company, which facilities businesses to sell their goods … Continue reading Online Commerce Startup Raises $600 Million
Scott Hirsch — April 18, 2020 The COVID-19 Pandemic is accelerating the evolution of the online marketplace – an evolution 30 years in the making – and those who fail to adapt could lose everything. The canaries in the mine: Sears, RadioShack, Borders, Blockbuster and many more, each have their own specific stories of failure, … Continue reading The COVID-19 Crisis Will Accelerate the Evolution of the Online Marketplace – Will You Adapt or Become a Fossil?
Kelly Braun — April 17, 2020 Nearly everyone shops online today. Some may even say eCommerce is one sector of the economy that is practically recession-proof. In fact, U.S. consumers are predicted to spend $ 668.50 billion — or 12% of total retail sales — via online stores in 2020. That’s more than $ 1 … Continue reading Survive and Thrive: How to Start an Online Store for Your Small Business
Joe Cox — April 17, 2020 The coronavirus pandemic has changed the world in the space of just a few short weeks. From a Western perspective, those first news stories back in January of the virus taking hold in Wuhan, which many of us will have only paid scant attention to, now feel like a … Continue reading What Coronavirus Means for Online Business
