Tag Archives: Online

Online Consumer Purchasing Sees Strong Growth, But Pricing Sharply Lower

Marketing Guide

Online Consumer Purchasing Sees Strong Growth, But Pricing Sharply Lower by Wayne Friedman , April 10, 2020 While many online consumer purchases have grown in recent weeks — including in the areas of entertainment, health, wine/spirits, and computer software — as a result of more people staying at home due to the COVID-19 virus, pricing/average … Continue reading Online Consumer Purchasing Sees Strong Growth, But Pricing Sharply Lower →

Page Views Climbing, With Online Orders Close Behind

Statistics

Page Views Climbing, With Online Orders Close Behind by Laurie Sullivan  @lauriesullivan, April 9, 2020 More than 6.6 million Americans lost their jobs last week, driving the number up to 16 million in the past three weeks. But that hasn’t completely stopped many from spending, especially online. March closed out with a 25% increase in website page views … Continue reading Page Views Climbing, With Online Orders Close Behind →

How Businesses can Modify Offline and Online Marketing Strategies Amidst the Looming Crisis

Online Marketing

Anand Srivastava — April 8, 2020 The world is changing and the time might not seem appropriate to talk about business possibilities and growth. However, we need to understand that the coronavirus crisis will surely pass like some of the other global threats and countries will then turn to potent business opportunities for improving the … Continue reading How Businesses can Modify Offline and Online Marketing Strategies Amidst the Looming Crisis →

COVID-19 stories: Marketers, martech firms pivot as world goes online

Marketing Technology

Here are some encouraging stories from marketers who made quick changes to adapt. Wendy Almeida on March 31, 2020 The massive disruption of COVID-19 is forcing many of us to rethink everything we do. And right now, our community needs fresh ideas on how to manage the overwhelming situation. Here are some encouraging stories from … Continue reading COVID-19 stories: Marketers, martech firms pivot as world goes online →

It’s 2020. Why Isn’t Your SMB Using Video Marketing When It’s the Most Effective Form of Online Marketing? [Study]

Video Marketing

Brian Wallace — March 6, 2020 Video creation platform Promo.com invested time talking to hundreds of small businesses (SMBs) to break down their online marketing efforts, including how they create and share videos and how they measure success. The more we know, the less we have to reinvent the marketing wheel and it helps us … Continue reading It’s 2020. Why Isn’t Your SMB Using Video Marketing When It’s the Most Effective Form of Online Marketing? [Study] →

20 Free Local Online Business Directories and Listings You Need To Be In

Business Directories

Jeff Previte — February 20, 2020 Local businesses are blessed with a huge selection of marketing opportunities online. And given the current landscape, most buyers start their journey on search engines. This is where local search engine optimization (SEO) comes in handy. Think about your customers and how they find you. For example, let’s say … Continue reading 20 Free Local Online Business Directories and Listings You Need To Be In →

Toilet Paper Math… Why Some Online Marketing Does Not Always Square Up

Online Marketing Scarcity

Brian Basilico — February 21, 2020 Today, I’d like to talk about toilet paper, more specifically, toilet paper math. Bear with me because I know you’re asking yourself, “Self, what does toilet paper have to do with online marketing?” I’ll explain, but first let’s look at the history of toilet paper. Have you ever noticed … Continue reading Toilet Paper Math… Why Some Online Marketing Does Not Always Square Up →

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