Joao RomaoApril 5, 2015 So this happened last night in Portugal: a controlled (?) explosion took place in a large quarry at about 11PM. Soon, people around the area, and this went as far as 40 kms (24 miles), flooded facebook, twitter and other social media channels, fantasizing and plotting about the event. I took … Continue reading Does the Winner Take It All in Online Newspapers?
Rachel WinsteadApril 4, 2015 Authenticity is something that more brands are starting to incorporate into their marketing strategies. For a long time, online marketing was about getting more content online, looking at analytics, and using data driven strategies to drive traffic. This is still important, but Google’s ever more intelligent algorithms are reining in marketing … Continue reading Being Yourself: The Importance Of Authenticity In Online Marketing
Lenox PowellMarch 31, 2015 Although e-commerce heats up like chestnuts on an open fire during the holiday season, online shopping is active all year long. In fact, holidays and observances in every season are a fantastic way for retailers to keep their brands top-of-mind and spark sales. Spring is here, and with it a few … Continue reading Grow Your Online Sales With Spring Holidays And Observances!
Claire GraystonMarch 30, 2015 As a photographer, visuals are everything. You probably know that. But sometimes it can seem hard to engage with your clients or potential customers. Sure, they like and share the photos you post and add the odd comment, but is that maximizing your potential interaction? You need to be engaging with … Continue reading How to Run an Online Contest as a Photographer
Kate BoyceMarch 27, 2015 There’s nothing more exciting to a B2B marketer than getting the chance (and the budget) to test new digital channels. You set up your campaign, carefully consider your targeting options, place your bids and off you go. You monitor your activity and after a few days find you’ve gone WAY over … Continue reading 3 Warning Signs Your Online Campaigns Are Failing, And How To Fix Them…Fast!
Deepak GuptaMarch 27, 2015 Remember when news media started migrating onto the Internet and everyone lost their minds proclaiming the “death” of the written word? Apparently the invention of the Internet meant no one in the world would ever want to read in print again, and most publishers wouldn’t survive the dark waters of online … Continue reading How Online Publishers Build Community With Social Login
Revamped online education an effort to improve ads, accelerate adoption. Greg Sterling on March 24, 2015 Facebook has initiated a major online push to help brands, agencies and small businesses improve their ads and ad performance on the site. The company has launched an online learning center called Blueprint for brands and agencies. There’s also … Continue reading Facebook’s Success Blueprint: Improved Online Learning For Brands And SMBs
WishpondMarch 24, 2015 If you want to engage and interact with current and prospective leads, a promotion is the solution you’ve been looking for. We’ll admit it, we’re a little biased when it comes to promotions as they’re our bread and butter. But we’re not lying about the effects they can have on your business. … Continue reading 5 Online Promotion Examples to Inspire Your Business
Ty KiiselMarch 23, 2015 Hiring a first employee is a significant step for any entrepreneur. Having been the first employee myself, and having hired a first employee as a small business owner, I’ve seen this play out from both sides of the equation. It’s a big decision and certainly not one to be taken lightly. … Continue reading 4 Steps to Determine if Your Online Store is Ready for Its First Employee
Ran OelgiesserMarch 23, 2015 The business world is moving faster than ever. And while technology solutions are available that can help companies keep pace, many still find themselves scrambling to keep up. This makes efficiency more important than ever. While generally more operationally streamlined, small-medium businesses (SMBs) often lack the resources to invest in blanket … Continue reading Online Engagement and the Small Business Efficiencies in 2015
