Lenox Powell
Although e-commerce heats up like chestnuts on an open fire during the holiday season, online shopping is active all year long. In fact, holidays and observances in every season are a fantastic way for retailers to keep their brands top-of-mind and spark sales.
Spring is here, and with it a few special dates and observances. Mark these on your calendar and think ahead if you could do any promotions around them. We’ve included some fun ideas below for adding some seasonal creativity to your online marketing!
April
April 1st – April Fool’s Day
April 5th – Easter
April 22nd – Earth Day
April 24th – Arbor Day and Administrative Professionals Day
Autism Awareness Month
National Poetry Month
Prevention of Animal Cruelty Month
Stress Awareness Month
May
May 4th –Star Wars Day
May 5th – Cinco de Mayo
May 5th – Teacher’s Day
May 10th – Mother’s Day
May 16th – Armed Forces Day
May 25th – Memorial Day
Arthritis Awareness Month
Graduation
Healthy Vision Month
Mediterranean Diet Month
Mental Health Awareness Month
National BBQ Month
National Bike Month
National Physical Fitness and Sports
Teacher Appreciation Week (First week of May)
June
June 8th – World Oceans Day
June 14th – Flag Day
June 21st – Father’s Day
June 23rd – National Pink Day
Black Music Month
Men’s Health Month
National Safety Month
Spring Marketing Ideas
- Easter – Consider offering a special promo deal on certain products for the weekend of Easter (e.g. 40 percent off our Easter collection or 20 percent off XYZ products Easter weekend only!).
- Mother’s Day/ Father’s Day – Create a Pinterest board with products devoted to mom or dad (e.g. “Gifts All Father’s Will Love,” or “30 percent off jewelry with code MOM30”).
- Create a “Deal of the Day,” “Deal of the Week,” or “Deal of the Month” that correlates with that holiday or observance (e.g. “Deal of the Week” on all things Red, White, or Blue for the week leading up to Memorial Day).
- If a holiday or observance is associated with a color, consider providing deals on items in that color and creating banners that go out to affiliates in that color. For example, June 23rd is National Pink Day. You could create pink deal banners and offer a percentage off all pink products throughout the month, and then provide a bigger discount on the actual day.
Maximize Your Efforts With Multi-Channel Marketing
While these spring holiday marketing ideas are well-suited for emails and blog posts, announcing them on social media and other online channels allows you to simultaneously deepen and expand your reach.
In addition to other value-added content, post the holiday deal on Facebook and Twitter once a day leading up to the promotion.
Consider leveraging remarketing in order to connect with visitors to your website who did not make an immediate purchase or inquiry. This approach allows you to position targeted ads in front of them as they browse elsewhere on the internet.
There are so many ways you can incorporate spring holidays and observances into your affiliate marketing. The above tips can help plant the seeds, but your unique ideas and effort will make them bloom.
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