Marty Querzoli — November 29, 2019 I swear Bob and I invented buzzword bingo. He was the toughest art director ever and I don’t mean critical or demanding; he was “I’ll kick-your-ass” tough. One day he announced he could beat any of us at any sport. I challenged him to an arm wrestling match, betting … Continue reading Buzzword Bingo: Tech’s Ongoing Language Struggle
Tag Archives: Ongoing
Stay sharp and relevant with ongoing PPC training
Contributor Jeff Baum recommends ongoing technical and soft skills training for your PPC team. Jeff Baum on May 11, 2018 The paid search world continues to grow and evolve at an extraordinary rate. Machine learning and automation are changing how the paid search professional operates. Account managers must be more customer service- and business-oriented … Continue reading Stay sharp and relevant with ongoing PPC training
Ongoing Education: The Best Way to Motivate Your Human Resources
Michael Wight — February 13, 2018 — February 13, 2018 “Anyone who stops learning is old, whether at twenty or eighty. Anyone who keeps learning stays young.” Henry Ford There are a lot of important factors behind the success of a business, and most important of them all is the human resource. It would not … Continue reading Ongoing Education: The Best Way to Motivate Your Human Resources
Timeline: Google’s ongoing efforts to address brand safety on YouTube
Addressing brand safety took on a new urgency after an advertiser revolt this spring. Here’s the rundown of what the company has done to address advertiser concerns. Ginny Marvin on June 26, 2017 As adoption of programmatic and retargeting ad buying has grown, brand safety — while certainly a concern — has often taken … Continue reading Timeline: Google’s ongoing efforts to address brand safety on YouTube
Use Ongoing Feedback to Complement Total Performance Management
Michael Heller — May 26, 2017 — May 26, 2017 We all know that a performance management system is the key to engaged employees. Because it’s so vital to company productivity, it’s likely you already have a performance management system in place, and you might think the transition to microfeedback is too big of a … Continue reading Use Ongoing Feedback to Complement Total Performance Management
3 Ways Ongoing Feedback Pads Your Bottom Line
Michael Heller — January 10, 2017 — January 10, 2017 We know the drill, you’re a manager with tons of daily and weekly tasks. You already have so much on your plate that the thought of adding one more thing seems a little insane. Meanwhile, you keep hearing about this “ongoing feedback” thing. Would it … Continue reading 3 Ways Ongoing Feedback Pads Your Bottom Line
Dissecting Ongoing Content Investment By Marketers
Most marketers would agree that content marketing is critical to success in the online arena, yet few believe they can accurately measure ROI from content marketing efforts. Columnist Nathan Safran explores this discrepancy. Nathan Safran on July 17, 2015 I recently came across a chart from Econsultancy and Oracle Marketing Cloud’s Marketing Budgets 2015 Report showing … Continue reading Dissecting Ongoing Content Investment By Marketers
Why SEO is an Ongoing Process and Not a One-Time Event
Donna DuncanMay 23, 2015 Search engine optimization or SEO is an ongoing process. It’s not a one-time event. It’s a process because the market, the competition, and the companies that set the rules – search engines – are constantly changing and evolving. So should you. The Market Is Constantly Changing Apple introduced the iPad on … Continue reading Why SEO is an Ongoing Process and Not a One-Time Event
Fostering Motivation & Self-Sufficiency With Ongoing eLearning
Jay MalcomMarch 5, 2015 We’ve said it before, and we’ll say it again. Learning doesn’t stop when training ends. One-and-done training isn’t effective. Learning needs to be continuous in order to successfully impart knowledge on an audience and achieve desired behavioral change. And, if that wasn’t enough, there additional benefits to an ongoing eLearning program. … Continue reading Fostering Motivation & Self-Sufficiency With Ongoing eLearning
Why Requirements Refinement Should Be An Ongoing Process
Business.comFebruary 11, 2015 The year, 1998. The place, some nameless IT office. A young man is preparing for his first day of work. He has no idea what a business analyst does, but he knows it has something to do with computers and will mean gainful employment for him. His mentor sits him down and … Continue reading Why Requirements Refinement Should Be An Ongoing Process