Tag Archives: Ongoing

Timeline: Google’s ongoing efforts to address brand safety on YouTube

Addressing brand safety took on a new urgency after an advertiser revolt this spring. Here’s the rundown of what the company has done to address advertiser concerns. Ginny Marvin on June 26, 2017    As adoption of programmatic and retargeting ad buying has grown, brand safety — while certainly a concern — has often taken … Continue reading Timeline: Google’s ongoing efforts to address brand safety on YouTube

Dissecting Ongoing Content Investment By Marketers

Most marketers would agree that content marketing is critical to success in the online arena, yet few believe they can accurately measure ROI from content marketing efforts. Columnist Nathan Safran explores this discrepancy. Nathan Safran on July 17, 2015 I recently came across a chart from Econsultancy and Oracle Marketing Cloud’s Marketing Budgets 2015 Report showing … Continue reading Dissecting Ongoing Content Investment By Marketers

Why SEO is an Ongoing Process and Not a One-Time Event

Donna DuncanMay 23, 2015 Search engine optimization or SEO is an ongoing process. It’s not a one-time event. It’s a process because the market, the competition, and the companies that set the rules – search engines – are constantly changing and evolving. So should you. The Market Is Constantly Changing Apple introduced the iPad on … Continue reading Why SEO is an Ongoing Process and Not a One-Time Event

Fostering Motivation & Self-Sufficiency With Ongoing eLearning

Jay MalcomMarch 5, 2015 We’ve said it before, and we’ll say it again. Learning doesn’t stop when training ends. One-and-done training isn’t effective. Learning needs to be continuous in order to successfully impart knowledge on an audience and achieve desired behavioral change. And, if that wasn’t enough, there additional benefits to an ongoing eLearning program. … Continue reading Fostering Motivation & Self-Sufficiency With Ongoing eLearning