Randy Milanovic — May 13, 2017 Follow @kayak360— May 13, 2017 One of the interesting things I’ve learned studying behaviour and unconscious bias in marketing is that most people tend to think of themselves as being average when it suits them, but extraordinary when it helps their self-esteem. And, because all of this happens on … Continue reading Why Does Consensus Often Lead to False Positives?
Virginia Franco — February 10, 2017 Follow @VAFrancoResumes— February 10, 2017 My mother always said when I complained about work – “If a job was the RIGHT work, the RIGHT hours, the RIGHT salary AND makes you happy – they wouldn’t call it WORK.” She was right – but I’ve since learned that shooting for … Continue reading Career Change Often Occurs at a Crossroads – the True Story of My (Unexpected!) Career Happiness
Emily Rose — December 20, 2016 — December 20, 2016 I’ve had the chance to speak with many marketers at various points of their website redesign process, and one thing consistently stands out: it’s a huge, often overwhelming job. So it’s no wonder that the most popular reaction when taking on a redesign is “let’s … Continue reading Marketers Often Forget This Key Aspect When Planning a Redesign
Jonathan Payne — November 30, 2016 Follow @SocialGamePlan— November 30, 2016 The age-old social media question… “How often should I post to maximize engagement?” With Instagram continuing to make its way into the mainstream portfolio of every marketer, I’ve seen this question popping up more and more. The answer for Instagram is the same as … Continue reading How Often Should You Post on Instagram?
by Karen Repoli July 4, 2016 Follow @karenrepoliJuly 4, 2016 One of the questions I’m most often asked about email marketing is how often you should mail your list. If you are asking that question, you aren’t alone! I wish there was a simple, straight-forward answer, but the best I can do is tell you … Continue reading How Often Should You E-Mail Your List?
by Angela Hausman, PhD June 13, 2016 Follow @MarketingLetterJune 13, 2016 Clients are sometimes surprised to discover my recommendations for how often you should post to social media. They fear they’ll be viewed as spam by their followers. What they’re not realizing is that any single post reaches a small fraction of your audience, regardless … Continue reading How Often You Should Post to Social Media?
by Jacob McMillen May 31, 2016May 31, 2016 Let’s talk about the collective pain in everyone’s marketing ass. Pretty much everyone’s mobile conversions suck. This isn’t a secret. You know it. I know it. Your bottom line might even be reeling from it. All types of businesses are seeing significantly lower mobile conversion rates. Mobile … Continue reading 4 Things That Work More Often Than Not For Mobile Landing Pages
by Luana Spinetti April 18, 2016 Follow @LuanaTFApril 18, 2016 You probably heard this often throughout your blogging life: “You don’t blog enough!” “You should write more often.” “You never update your blog. It’s boring.” Blogging frequency is one of the most talked aspect of blogging on the Web. If it’s true that 46% of … Continue reading How Often Should You Be Blogging? 3 Myths, 3 Tips On Blogging Frequency
When it comes to providing SEO for local businesses, it’s crucial to set realistic expectations. Columnist Jenny Foster discusses three points she likes to drive home with clients to ensure a strong relationship and a smooth campaign. Jenny Foster on February 26, 2016 A driving force behind my marketing career over the past few … Continue reading Setting Local SEO Expectations: 3 Points To Hit Early And Often
by Michael Wight December 10, 2015December 10, 2015 There are two types of website owners: those who change their website’s layout every few months and those who keep the same layout for several years. It is important to note that website technologies have drastically changed during the last few years. Today, most people have switched … Continue reading How Often Should You Change Your Website’s Layout?
