Tag Archives: offline

How In-Store Visits Impact Online, Offline Purchase Cycle — Even Now

How In-Store Visits Impact Online, Offline Purchase Cycle — Even Now by Laurie Sullivan  @lauriesullivan, September 10, 2020 Location ad company GroundTruth just released research on ecommerce conversion rates and for the first time agreed to share data on how in-store visits impact the overall online and offline purchase cycle, sharing recent data on what … Continue reading How In-Store Visits Impact Online, Offline Purchase Cycle — Even Now

How Businesses can Modify Offline and Online Marketing Strategies Amidst the Looming Crisis

Anand Srivastava — April 8, 2020 The world is changing and the time might not seem appropriate to talk about business possibilities and growth. However, we need to understand that the coronavirus crisis will surely pass like some of the other global threats and countries will then turn to potent business opportunities for improving the … Continue reading How Businesses can Modify Offline and Online Marketing Strategies Amidst the Looming Crisis

It’s an Online to Offline World – Brands and Businesses Need to Catch Up

Bernadette Coleman — March 1, 2019 Follow @berniecoleman — March 1, 2019 The further we move into the 21st century, the more we evolve into a technology-dependent population. The things we do, buy and eat are all tied to an online to offline world. This dependency is expanding beyond the Millennial and Generation Z age … Continue reading It’s an Online to Offline World – Brands and Businesses Need to Catch Up

5 Tips for Driving More Offline Conversions with Search Marketing

Louise Thompson — February 7, 2019 — February 7, 2019 We may live in a digital world, but offline sales still drive the consumer economy. In fact, the vast majority of purchases happen offline through phone calls and in-store visits. To be successful in today’s hyper-competitive world of search, marketers must optimize not only for … Continue reading 5 Tips for Driving More Offline Conversions with Search Marketing

How to integrate online and offline for the best overall result

Remember the days when the ‘dinosaurs’ of traditional media had to learn digital ways? Now digital natives must get educated about billboards, print and TV. Grace Kaye on September 26, 2018   Digital marketers like me are big supporters of online advertising, as you might expect, but offline — TV, print, and out of home … Continue reading How to integrate online and offline for the best overall result

Report: Social media sentiment not predictive of offline brand outcomes

Online and offline brand conversations occur in two vastly different ecosystems. Greg Sterling on July 13, 2018   The conventional thinking is that social media conversations about brands are representative of broader consumer sentiment in the overall market. However, new research from Engagement Labs finds online discussions and sentiment are not necessarily predictive of offline … Continue reading Report: Social media sentiment not predictive of offline brand outcomes

Kantar, Adwanted Automate Offline Media Buys Through Programmatic, Integrate SRDS Data

Kantar, Adwanted Automate Offline Media Buys Through Programmatic, Integrate SRDS Data by Laurie Sullivan  @lauriesullivan, June 26, 2018 Adwanted USA, which connects legacy publishers with brands and agencies, has inked an exclusive partnership with Kantar Media to license Standard Rates and Data Services (SRDS,) industry standard data, on 6,700 U.S. business-to-business and consumer magazines. The … Continue reading Kantar, Adwanted Automate Offline Media Buys Through Programmatic, Integrate SRDS Data