Effective sales and marketing in B2B relies on accounts. Salesforce was designed to focus on leads. Therein lies the problem. Eric Dates on January 27, 2025 B2B marketing and sales have long been at odds. Sales teams frequently criticize the quality of leads they receive, while marketers question sales’ ability to follow up effectively. … Continue reading How the Salesforce Lead Object broke B2B marketing (and how to fix it)
Choncé Maddox — February 14, 2020 Shiny object syndrome can be my biggest downfall. The phone sounds off with a notification. I see something on social media. I get a random thought. It so easy to fall off track and I know I’m not the only one. Most entrepreneurs suffer from shiny object syndrome each … Continue reading How to Avoid Shiny Object Syndrome and Stay Focused During Your Day
Amanda Abella — May 15, 2018 — May 15, 2018 KatinkavomWolfenmond / Pixabay One of my biggest struggles as a business owner has been overcoming shiny object syndrome. Shiny object syndrome is when you think you should be doing something because everyone else in your space seems to be doing it. Here’s how shiny object … Continue reading 3 Ways to Avoid Suffering From Shiny Object Syndrome in Business
by Yahya Mokhtarzada Follow @YahyaMokhAugust 31, 2016 When we launched our first company in 2001, we needed a server that cost several thousand dollars, expensive software, phone systems, workstations, and fax machines. And that was just to get started — scaling was even pricier. But thanks to technological advancements and the emergence of the software-as-a-service … Continue reading Money Is No Object: The Best Tools for Low Startup Costs
Are you suffering from a need to be everywhere on social media? Columnist Quinn Whissen has a prescription for how to prevent or cure the symptoms. Quinn Whissen on September 23, 2015 Whether you’re an entrepreneur, business owner, content marketer, any or none of the above, you will eventually be faced with a very serious … Continue reading The Social Media Shiny Object Syndrome
Dave SchneiderJanuary 14, 2015 Shiny Object Syndrome. SOS. Whether you know it by name, or by some other form, if you’re an entrepreneur, there’s a good chance you’ve suffered from it at some point or another. The gist of it is this: A new idea captures your imagination and attention, which gets you distracted from … Continue reading Can Shiny Object Syndrome Be Applied To Just One Project?
