Tag Archives: Normal

Crisis! The 7 Steps to Returning to Normal

Dave Sutton — April 16, 2020 In a time of what seems to be cultural volatility with the added destabilizer of a coronavirus (COVID-19) outbreak thrown in, you should at least be considering the importance of having your own “crisis plan” locked and loaded. Don’t have one yet? No worries. Most small-to-medium sized brands probably … Continue reading Crisis! The 7 Steps to Returning to Normal →

Narrow is the new normal: Why expertise will help agencies survive the in-house exodus

Business Development

We need to adapt to today’s landscape whether collaborating with in-house teams or as part of a multi-agency effort, specialized expertise is the path forward. Dan Carter on July 1, 2019 It’s no secret that brands are moving more advertising and marketing functions in-house. Countless stories have been written about it. From media buying to … Continue reading Narrow is the new normal: Why expertise will help agencies survive the in-house exodus →

Is Financial Uncertainty the New Normal?

Finacial Guide

Dan Hickey — June 29, 2018 — June 29, 2018 In many ways, our financial lives have become much less complicated. We can manage our bank accounts online and deposit checks from our smartphones. Those same smartphones can be used to buy a cup of coffee or pay our portion of the restaurant bill. But … Continue reading Is Financial Uncertainty the New Normal? →

Keyword Ranking Fluctuations: What’s Normal and When to Freak Out

Keyword Research

Justin Herring — June 13, 2018 Follow @justincherring — June 13, 2018 Your keyword rankings are fluctuating… We’ve all been there. A page or article you’ve been trying to rank for months finally hits the first page of Google. Your traffic stats are climbing. The leads are pouring in. And you’re getting giddy waiting for … Continue reading Keyword Ranking Fluctuations: What’s Normal and When to Freak Out →

Constant Disruption Is, And Always Has Been, The New Normal

Productivity

by Shawn Parr Follow @bulldogdrummondAugust 15, 2016 I don’t know about you, but when I step back from it all, it feels like we’re living in one of the most disruptive and dynamic periods in human history. Nothing stays the same because nothing ever has—or ever will. Arriving in London on the heels of the … Continue reading Constant Disruption Is, And Always Has Been, The New Normal →

The New Normal – Responsive Design

Website User Experience

by Richard Lott May 3, 2016May 3, 2016 According to a recent post in Litmus, the 10 most popular email clients have been listed for 2015. As an email developer, I can understand and respect the results of this study. It’s no surprise that four out of the top five clients allow for a great … Continue reading The New Normal – Responsive Design →

Why Normal People Do Not Trust SEO People

Search Engine Optimization

Mike MoranAugust 13, 2015 I like to consider myself normal, but I am not. I am actually an SEO person trying to pass as normal. If you look closely, you will see the telltale authorship of an search marketing book, the training courses on search marketing, the membership in SEMPO (the search marketing consultants’ organization), … Continue reading Why Normal People Do Not Trust SEO People →

Exponential Organizations: Is This The New Normal?

Corporate

Angela Hausman, PhDApril 13, 2015 Image courtesy of Fransisco Palao Okay, so exponential organizations may not be the new normal, but you may soon find an exponential organization driving your established brand out of business with a new business model. Here’s a little excerpt from their book on exponential organizations showing just how dangerous they … Continue reading Exponential Organizations: Is This The New Normal? →