by Sunil Bagai Follow @ZenithtalentOctober 20, 2016 As the National Minority Supplier Development Council’s 2016 Conference and Business Opportunity Exchange draws near, we’ve spent the past few weeks writing about issues of inclusion. The event, which we hope to see you at, runs from October 23 to October 26. Yet its spirit — the importance … Continue reading Immigrant Talent: The Next Frontier in Diversity and Workforce Evolution
by Ken Sterling Follow @ken_sterlingOctober 7, 2016 Want to stand out at your next client meeting? Ditch the same old PowerPoint presentation and deploy creative, personalized messaging instead. The other day, one of the newer members of our sales team came into my office, asking for advice regarding an upcoming trip. “Hey Ken, I’m visiting … Continue reading Forget PowerPoint: Try These 6 Tricks to Nail Your Next Client Meeting
by Laurie Sullivan@lauriesullivan, October 5, 2016 Artificial intelligence software remains the foundation of most services and products that advertisers will see this year. While search became the first to demonstrate the power of AI and machine learning, it now shares the glory with video and other media. Google CEO Sundar Pichai said during a recent … Continue reading AI, Advertising’s Next Big Step In Personalizing Branded Videos
by Victoria Vessella Follow @v_vessellaOctober 3, 2016 If your company is experiencing a dip in sales, cross merchandising might be the answer to your troubles. There are many tricks of the trade merchandisers use to attract customers to their displays and maximize their sales, but few have proved to be as effective as cross merchandising. … Continue reading How to Take Cross-Merchandising to the Next Level
by Sean Pomeroy Follow @Sean_PomeroySeptember 16, 2016 The Real Value of an Employee Development and Training Solution Many organizations that we speak with tell us that while they understand the value of employee training and development, they aren’t certain they need a formal learning management program to deliver, track and manage that training. Many of … Continue reading Taking Employee Training to the Next Level
by Ed HeilSeptember 10, 2016 Producing a video that has a documentary feel is not easy. It requires some experience, patience, and a keen sense for the desired sound bite you’re trying to elicit. What makes it so difficult? Well, a documentary-style video has little or no narration. The characters in the story carry the … Continue reading 6 Common Video Questions to Answer Before Your Next Shoot
by Jarrick CooperSeptember 7, 2016 According to HubSpot, 38 percent of people will stop engaging with a website if the content or layout is unattractive. We all know how important your website’s design is. Whether it’s making a good impression with new leads and prospects or serving and adding value for existing customers, your central … Continue reading How to Gather Data For Your Next Website Redesign
by Brannon Brooks Follow @killbrannonSeptember 1, 2016 SEO tactics change frequently, most of the changes occur when Google makes changes. It is hard to keep up with trends, and it is even harder to predict what is being planned for SEO ahead of time. To make sure your content performs well, it is ideal to … Continue reading 7 Elements Of SEO To Pay Attention To Over The Next Year
A Salesforce exec points out how the Demandware acquisition and all those clouds can fit together. Barry Levine on August 19, 2016 When it was founded in 1999, Salesforce was known largely as the company for customer relationship management. CRM has remained its center of gravity as it has added tools for marketing, sales … Continue reading Next stop in Salesforce’s evolution: Becoming the platform for customer experience
by Laura Donovan Follow @thewordproAugust 14, 2016 Back in the ’80s, when I was in high school, my friends and I got our style savvy from wandering the mall, watching MTV or copying the lead character in a John Hughes movie. We relied on window shopping, television and movies to determine the latest pair of … Continue reading Influencer Marketing – The Next Big Thing is Here [Infographic]
