Susan Gilbert — July 28, 2017 Follow @SusanGilbert — July 28, 2017 Four Tools for Social Media Contests Monday Tips is a short list of the best finds across the internet to start your week off right. Today I have some resources to help you create a winning social media contest strategy. Here’s four links … Continue reading 4 Tools to Help Launch Your Next Social Media Contest
Deep Personalization: The Next Step In CRM Effectiveness by Pat Stroh , Op-Ed Contributor, July 21, 2017 Companies are striving to personalize their marketing. Personalizing the content, the timing, the channels, the contacts, the journeys and so forth. It’s effective and, indeed, necessary in a marketing environment increasingly dominated by always on digital channels. In … Continue reading Deep Personalization: The Next Step In CRM Effectiveness
Kerry Dye — July 19, 2017 — July 19, 2017 When you hire an SEO agency, you’re not only looking for search marketing experts. You’re also looking for a team to become experts on your business and the people it needs to connect with. This understanding is pivotal to everything an agency does for you … Continue reading Six Things You Need to Tell Your Next SEO Agency
Kevin George — July 12, 2017 Follow @imkevin_monk — July 12, 2017 Email marketing has evolved over the years, thanks to the advent of mobile devices and more and more email clients. Subscribers’ inboxes are packed with emails and to STAND OUT in the crowd is a challenge for email marketers. Getting the customers’ attention … Continue reading Take Interactivity to the Next Level with Kinetic Email Design
Heather R. Morgan — July 12, 2017 Follow @HeatherReyhan — July 12, 2017 Alexas_Fotos / Pixabay The average adult has to make about 35,000 decisions each day. What to wear, which route to take to work, where to buy coffee—these are just the start, and usually the easiest. So you can imagine the last thing … Continue reading Try This Simple Tactic to Spark a Sense of Urgency in Your Next Cold Email
A new survey from The CMO Council reveals how negative ad experiences influence the way consumers think about brands. Amy Gesenhues on June 14, 2017 at 12:51 pm In March, Google faced a firestorm from brands after an investigation by The Times of London revealed Google Display Network and YouTube ads were being served up … Continue reading 37% of consumers say ads placed next to offensive content impact brand perception
Alex Ditty — June 12, 2017 Follow @seenmoment— June 12, 2017 The importance of knowing who you’re working with Whether it’s controversy from an influencer, or different approaches to vetting, influencer vetting has been making headlines recently. As marketers continue to increase their investment into influencer marketing, more are understanding the right and wrong ways … Continue reading How to Vet Influencers for Your Next Campaign
Kyle James — June 5, 2017 — June 5, 2017 Redesigning a corporate website has become an item that most businesses feel is a necessary evil every few years. It sucks months away from the marketing team and by the time it’s finally launched it’s not uncommon for internal stakeholders to already be tired of … Continue reading Who in Your Organization Should Be Involved in Your Next Website Redesign?
Richard Sellers — June 1, 2017 — June 1, 2017 Here are a few lessons I learned personally from changing companies eight times and talking with more than 150 executive job seekers, mainly marketers. Before You Are Fired from Your Executive Job (or Quit because Your Job Is Unbearable) Let your family know what’s going … Continue reading Lessons to Help You Find Your Next Executive Job
Is social a key element of your demand generation strategy? If not, it needs to be. Contributor Will McInnes walks you through three ways to use social for demand generation. Will McInnes on May 31, 2017 I can’t be the only CMO focusing on and prioritizing the measurement of the real bottom line of … Continue reading Demand generation’s next frontier: 3 ways to tap into social to get more leads
