Zynga Began Building An Ad Network By Buying Ad-Tech Companies by Laurie Sullivan @lauriesullivan, April 1, 2022 Zynga continues to build a next-generation advertising platform that will serve the entire mobile industry, and it is buying up ad-technology companies to do it faster. The company believes its competitive advantage resides in the acquisition of Chartboost, … Continue reading Zynga Began Building An Ad Network By Buying Ad-Tech Companies
LinkedIn debuts its own podcast network Co-founder Reid Hoffman will co-host a show about personal entrepreneurship. K. Holt @krisholt February 23rd, 2022 ronstik via Getty Images LinkedIn is delving deeper into the podcast world. It’s debuting a podcast network that features in-house shows from the LinkedIn News team as well as programs from industry figures. … Continue reading LinkedIn debuts its own podcast network
Steven Imke November 11, 2021 The secret sauce in creating a product or service that has the potential to go viral is adding something that creates more value when more people in the user’s network use or adopt it. This is known as the network effect. Facebook understood the network effect concept very well. If … Continue reading How to Go Viral with the Network Effect?
Pam Hughes November 9, 2021 According to the latest semi-annual survey of 10,000 U.S. teens, Snapchat is still their favorite social media network. Despite the real prospect of TikTok becoming the most popular social media platform among U.S. teens, a new report from Piper Sandler reveals that this is not the case. These results are … Continue reading Which Social Media Network Do Teens Like the Most?
Pallavi Tyagi August 18, 2021 Social network marketing, simply put, is any marketing that takes place on social networks. Needless to say, this is a key tool in every entrepreneur’s arsenal these days. Typically, paid ads are shown to new people who do not know about your brand. So, in a sense it is a … Continue reading Approaching Your Social Network Marketing Strategy the Right Way
Susan Hunt August 3, 2021 Recently I was asked to speak to the women’s employee resource group of one of our customers about networking. The organizer shared that many women are struggling with just how to develop their network, particularly now that so much has moved online. While I don’t consider myself an expert on … Continue reading Unconventional Advice for Building Your Network
Chanakya Kyatham May 1, 2021 If you’ve ever used online advertising, you might have heard of people raving about programmatic advertising. And if up until now, you’ve been confused about how it is different from traditional advertising, or you wanted to better understand programmatic advertising vs Google Display Network, you’re in luck. In this post, … Continue reading Programmatic Advertising vs Google Display Network: Which One Should You Choose?
Peter Navarro April 19, 2021 Most novice digital marketers think choosing an affiliate network is an easy task, but nothing could be further from the truth Therefore, as a first step towards your affiliate journey, it is crucial to know what are the best platforms you can choose to take a step forward in your … Continue reading 5 Best Affiliate Network for Beginners in 2021
Brian Basilico April 5, 2021 It’s been about a year since this pandemic hit the United States. It’s been a wild ride. I think all of us are missing hugs, and meetings, and networking, and in-person human interaction of all kinds. In order to get back to a little bit of what I consider to … Continue reading If You Want To Grow Your Business, Network Better
Federal Privacy Bill Garners Support From Network Advertising Initiative, Other Business Groups by Wendy Davis , Staff Writer @wendyndavis, March 11, 2021 A federal privacy bill introduced this week by Rep. Suzan DelBene, a Democrat from Washington state who previously worked for Microsoft, appears to be garnering support from business groups. DelBene’s “Information Transparency and Personal … Continue reading Federal Privacy Bill Garners Support From Network Advertising Initiative, Other Business Groups
