Tag Archives: need

Why You Need a Personal Brand as a Small Business Owner

Julie Chomiak — October 29, 2016 — October 29, 2016 Branding applies to businesses and people alike. If you’re a small business owner, crafting a personal brand is an important piece on the way to long-term success. A personal brand makes a small business accessible. It puts a face to a name and affords different … Continue reading Why You Need a Personal Brand as a Small Business Owner →

Always Improving – Why Businesses Need to Be Innovating Their Culture, Even When it Works

Innovation

Barry Saltzman — October 28, 2016 — October 28, 2016 If there’s one thing businesses can unanimously agree upon, it’s that all successful companies have a a strong company culture. Culture can make or break your organization, and helps foster long-term relationships between your business, your employees and your customers. It represents the values of … Continue reading Always Improving – Why Businesses Need to Be Innovating Their Culture, Even When it Works →

Payments Glossary: The Top Payment Terms You Need to Know

Payments Online

Alice Chen — October 28, 2016 — October 28, 2016 There is a lot of credit card jargon in the industry, so we’ve rounded up some of the most important payment terms you need to know. 1. Acquirer An acquirer is also known as an acquiring bank. They solicit, underwrite, and own the merchant account … Continue reading Payments Glossary: The Top Payment Terms You Need to Know →

7 Bing Ads Changes That PPC Marketers Need to Know

Bing Advertisement

by Danny GoodwinOctober 24, 2016 A major redesign of the Bing Ads user interface is changing the way advertisers create new campaigns on the platform. Here’s are seven things that are changing, according to today’s announcement from Bing Ads. 1. Campaign Goals When creating a campaign, Bing Ads will first ask you to pick a … Continue reading 7 Bing Ads Changes That PPC Marketers Need to Know →

Do Small Businesses Need a Strong Brand Identity?

Branding Lessons

by Debra Murphy Follow @MasterfulMktgOctober 21, 2016 Many small businesses feel that having a brand is not something necessary to successfully market their products or services. Some think it is something only large companies need. And although some might invest in a logo, they miss the fact that a brand identity is so much more … Continue reading Do Small Businesses Need a Strong Brand Identity? →

Building an E-Commerce Website: 7 Technical Aspects You Need to Know

eCommerce Experience

by Juan MartinezOctober 17, 2016 Building an e-commerce website doesn’t require an engineering degree. You can focus on creating great products and marketing your brand while enlisting a software company to do all of the technological heavy lifting. However, it’s incredibly important that you understand exactly what your software provider is doing from a technological … Continue reading Building an E-Commerce Website: 7 Technical Aspects You Need to Know →

What you need to reach the big leagues of local SEO

SEO Local

Looking to build a successful career in local SEO? Columnist Brian Smith is here to coach you on how to improve your game. Brian Smith on October 17, 2016 Ffooter / Shutterstock.com It’s that time of year again. The air becomes crisp, the crack of the bat fills the stadium, the crowd roars — Chicago Cubs … Continue reading What you need to reach the big leagues of local SEO →

With holiday 2016 approaching, retailers need a mobile wallet strategy ASAP

Mobile Payments

Shoe Carnival-SIM Partners case study shows how a mobile wallet can complement and even substitute for app downloads. Greg Sterling on October 14, 2016 Most retailers are gearing up for holiday sales, and that means many will be seeking to drive mobile app downloads. Most of them will fail. Among the top 25 US … Continue reading With holiday 2016 approaching, retailers need a mobile wallet strategy ASAP →

7 Things You Need to Know About Display Advertising

Display Advertising

by Jason Obenhaus Follow @JObenthehausOctober 12, 2016 As you’re browsing online, you probably notice the ads across your favorite web pages. Some ads may be extremely relevant to you, while others might seem suspicious or spammy. Small-to-medium-sized businesses are getting their name across the web using these visual ads, also known as display ads or … Continue reading 7 Things You Need to Know About Display Advertising →

CRM Buyer’s Kit: Everything You Need to Know When Buying a CRM

Business Software

by Rachel Serpa Follow @getbaseOctober 12, 2016 The CRM industry is projected to be a $ 36 billion market by 2017, and with more than 350 CRMs now available, choosing the right solution for your business is a seriously daunting task. How do you separate legacy vendors from next-generation platforms? What are the warning signs … Continue reading CRM Buyer’s Kit: Everything You Need to Know When Buying a CRM →