Bobby Kittredge — May 7, 2017 — May 7, 2017 One of the most common questions we see here at WordStream is, “How do I structure my account?” so today, we’re going to lay it out for you. This is the last guide to structuring a Google AdWords account you’ll ever need! Building a successful … Continue reading The Last Guide to AdWords Account Structure You’ll Ever Need
Max Greene — May 1, 2017 Follow @muffinmarketing — May 1, 2017 CONTENT: A strong strategy can help your small business online To those without experience, content marketing can seem like a “nice to have” rather than an essential feature of your online promotion. And sure, techniques such as pay-per-click and social media can sometimes … Continue reading Why Small Businesses Need Content Marketing [Infographic]
Dave Schoenbeck — May 4, 2017 Follow @daveschoenbeck— May 4, 2017 Burned out at work? When was the last time you had a vacation? According to a study conducted last year by Project: Time Off, Americans are taking less vacation time than at any point in the last 40 years. Up until the year 2000, … Continue reading Burned Out at Work? You Need to Take a Vacation
Columnist Garrett Mehrguth takes a look at the players who should make up every digital marketing team, as well as two roles that may be missing from your current organizational structure. Garrett Mehrguth on April 26, 2017 at 9:15 am In 2017, digital marketing is no longer an afterthought. Digital is a critical part of … Continue reading 6 roles you need on your marketing team + 2 you probably haven’t considered
Is a social management tool right for your business? Columnist Justin Freid outlines the benefits and drawbacks of these tools so that you can make an informed decision. Justin Freid on April 21, 2017 Social has become a key component of most brands’ marketing and engagement strategies. As a result, there are quite … Continue reading Using a social management platform: What you need to know
SEO is important to any business that operates online, but many don’t realize that search engine optimization needs to be built into the web design process — not added in later. Here, columnist Marcus Miller has provided a comprehensive guide to SEO and web design. Marcus Miller on April 20, 2017 Your website is … Continue reading SEO & website design: Everything you need to know
Amanda Clark — April 18, 2017 Follow @GrammarChicInc— April 18, 2017 Contrary to some people’s beliefs, your resume and your LinkedIn profile are not one and the same. You shouldn’t be opting for one or the other – you should have both. Each of these tools offers its own benefits and can help you in … Continue reading Do You Really Need a LinkedIn Profile in Addition to a Resume?
Josh Reyes — April 17, 2017 — April 17, 2017 Gone are the days when you needed a dedicated specialist or agency to handle all of your e-commerce stores’ marketing. With the rapid advancement of social media and email marketing platforms, anyone with an e-commerce store can get ads running and emails sending within a … Continue reading 5 Personalized Emails You Need to Replicate Outside of the Inbox
Is your affiliate marketing program meeting federal guidelines? Columnist Adam Weiss sits down with his company’s compliance guru to discuss how advertisers can stay on the right side of the law. Adam Weiss on April 14, 2017 Affiliate marketing is built on fostering relationships between brands and publishers — and providing something of value to … Continue reading What you need to know about compliance in the affiliate marketing industry
Don’t let ‘quantity over quality’ be the mantra of your mobile-first business plan. Contributor Shani Rosenfelder explains why recent changes mean marketers need to pay more attention to engagement and metrics. Shani Rosenfelder on April 10, 2017 at 11:55 am Sustainable business growth doesn’t come without providing value. Now more than ever, it’s crucial to … Continue reading Mobile engagement just got even more important for marketers. Here’s what you need to be thinking about
