We Need To Recognize, Personalize And Optimize by Kabeer Mamnoon , Columnist, April 13, 2018 For years now, the story in advertising and marketing has centered on data, and the many, many ways to collect it from consumers. Less attention, however, has been paid to what to actually do with all this information, now that … Continue reading We Need To Recognize, Personalize And Optimize
Tag Archives: need
4 Things New Freelancers Need to Do ASAP
Taylor Gordon — April 13, 2018 — April 13, 2018 darkmoon1968 / Pixabay The idea of freelancing is sexy, but there are many non-sexy things you need to cross off of your to-do list to run a legitimate freelance business. All too often aspiring freelancers forget to do some of these tasks. Neglecting the business … Continue reading 4 Things New Freelancers Need to Do ASAP
What marketers need to know about Facebook’s updated Business Tools Terms
The updates are largely guided by GDPR and go into effect May 25, 2018. Greg Finn on April 12, 2018 As Facebook CEO Mark Zuckerberg faced Senate and House committees in Washington, DC, this week, the platform introduced new terms around the use of customer data, tracking and measurement. Zuckerberg reiterated to lawmakers that … Continue reading What marketers need to know about Facebook’s updated Business Tools Terms
What mobile marketers really need to know about deep linking
Contributor Shani Rosenfelder explains the benefits of deep linking and expresses surprise that the tactic is so infrequently used. Shani Rosenfelder on April 4, 2018 I am surprised by the number of mobile marketers who don’t use deep linking properly, or even at all. Deep linking is a means for improving the user experience, … Continue reading What mobile marketers really need to know about deep linking
Does Your Website Need a Content Makeover?
Susan Friesen — March 30, 2018 Follow @eVisionMedia — March 30, 2018 Businesses adapt and change as they grow and often these changes are overlooked on their website. While you may have added another offering and placed it in your website navigation, it’s important to assess how that new product or service alters your overall … Continue reading Does Your Website Need a Content Makeover?
Can You Make Money on Instagram? Here’s What You Need to Know
Kat Boogaard — March 27, 2018 — March 27, 2018 There are tons of things that you can accomplish with Instagram. But can you make money on Instagram? You can market your brand or business. You can build and foster a community around your mission. You can engage your fans and followers and develop greater … Continue reading Can You Make Money on Instagram? Here’s What You Need to Know
Everything Ecom Sellers Need to Know About Offering Effective Discounts
Jessica Thiefels — March 22, 2018 — March 22, 2018 Discounts are a valuable tool in your ecommerce toolbox when used correctly. Many retail professionals speak of the negative effects of discounts—reducing the value of your business, decreasing overall revenue, etc.—but these are only true if you don’t do it right. In which case, discounts … Continue reading Everything Ecom Sellers Need to Know About Offering Effective Discounts
For the Customer’s Sake, Financial Services Companies Need to Blow Up Their Data Silos
Corrie Mieszczak — March 20, 2018 — March 20, 2018 There are all kinds of reasons companies are changing their approach to data management—and the customer experience is as powerful as any. You may ask, “What does data management have to do with our customer relationships, let alone their perception of our brand?” Quite a … Continue reading For the Customer’s Sake, Financial Services Companies Need to Blow Up Their Data Silos
Does Your Social Media Manager Need to Be Nearby?
Carol Stephen — March 16, 2018 Follow @Carol_Stephen — March 16, 2018 Here’s another frequently asked question that I get all the time. People want to know whether I need to be nearby. And I’d argue that you probably want someone who’s culturally close to you, brand attribute wise. But as far as being geographically … Continue reading Does Your Social Media Manager Need to Be Nearby?
18 Small Business Trends You Need To Track In 2018
Evan Brown — March 12, 2018 — March 12, 2018 Small businesses have always played a vital role in economic growth because they are known for creating more jobs than their larger counterparts as SBA reports. But even though small businesses have seen an immense growth due to the introduction of the internet, it is … Continue reading 18 Small Business Trends You Need To Track In 2018
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