Tag Archives: need

Product Pages Need Pictures

Graham JonesMay 15, 2015 Every marketer you speak with is bound to tell you that you sell benefits, not features. Most online stores are lists of features, rather than benefits. Amazon, for instance, doesn’t tell you the benefits of buying its products. Instead, it shows all of the technical details, lists of features and several … Continue reading Product Pages Need Pictures →

4 Team Collaboration Tools You Need To Try Today

Collaboration

Paul KeijzerMay 14, 2015 This topic never gets old for me. Maybe it’s because the ability to coordinate with team members spread all across the world is crucial for my success. Or maybe it’s because I know that there are better ways than using only email to work on team projects. Though the list of … Continue reading 4 Team Collaboration Tools You Need To Try Today →

Prepare for the End of the Facebook Like Box Plugin

Facebook

Jessie-Lee NicholsMay 12, 2015 Chances are you have your website integrated with Facebook one way or another. The most common integrations we see are Like Box and Facepile. The first allows site admins to embed a simple feed of content from a Facebook Page on their site and the latter displays the Facebook profile photos … Continue reading Prepare for the End of the Facebook Like Box Plugin →

Why You Need a Winning Business Plan

Business Planning

Troy HollenbeckMay 10, 2015 If you are seeking to open a new business – either online or in the real world – and you don’t have the capital, you will need to seek help from a private lender, bank or angel investors. And the first thing they are going to want to see before they invest … Continue reading Why You Need a Winning Business Plan →

Omnichannel Doesn’t Need to be Ominous

Customer Engagement

Lahary RavuriMay 9, 2015 Companies have more information at their disposal than ever before; unfortunately, most don’t know how to make sense of all of it. They understand the purpose of the individual data sets but have no structure in place to evaluate data in a holistic way. Let’s talk about channels When marketing professionals talk … Continue reading Omnichannel Doesn’t Need to be Ominous →

Google Call-Only Campaigns: What You Need to Know

Google

Zach EttenMay 5, 2015 It’s no secret that nowadays people use their mobile devices to complete a variety of tasks. Phones and tablets have become extensions of their owners. Whether a person is using their smart phone to look up directions to the new Italian restaurant downtown, to text their mother photos of their first … Continue reading Google Call-Only Campaigns: What You Need to Know →

Why You Need A Persona-Based Content Marketing Strategy

Content Marketing

Each member of a buying team has different challenges and interests. Columnist Arnie Kuenn tells you how to home in on those needs to help close a deal. Arnie Kuenn on May 4, 2015 You’ve heard it before: To be successful with content marketing, your content must be catered to the customer. More specifically, content … Continue reading Why You Need A Persona-Based Content Marketing Strategy →

Finest Set of SEO Monitoring Tools That You Need to Have

Search Engine Optimization

James ArnoldMay 5, 2015 Without having access to some SEO tools, the life of an internet marketer could become a living hell, figuratively of course. Managing multiple campaigns, monitoring their performances, keeping a track on website SEO health, etc., takes a lot of time and if you have to do it manually, it will take … Continue reading Finest Set of SEO Monitoring Tools That You Need to Have →

10 Quick Video Statistics You Need to Know

Video Marketing

Leigh KellnerMay 4, 2015 Want to know the latest in video and visual commerce? We’ve got your back. In our newest edition of our annual Video Statistics: The Marketer’s Summary report, we’ve compiled the best of the best video statistics from all around the web. Here’s a quick snapshot of some of the stats that I thought … Continue reading 10 Quick Video Statistics You Need to Know →