Eugene BekkerMay 2, 2015 Point-of-sale (POS) systems are making headlines after four different POS providers suffered data breaches in the past year — exposing customer information at a variety of small businesses. These businesses entrusted their POS providers with protecting customer information but were quickly subjected to harsh backlash from their defrauded consumers — 28 … Continue reading What Small Business’ Need to Know about POS Systems
Kate FunkApril 30, 2015 Instagram ticks all the boxes for an app that managed to pick the top trends on the web. Social, mobile and visual. When it started it didn’t even have a website. It was just an app. That has now been fixed. The pervasive social media networks have become a marketing trend … Continue reading 8 Top Instagram Accounts Marketers Need To Keep Their Eye On
Jenny StilwellApril 30, 2015 Some companies ignore strategy as part of their business practice, and prefer to just roll on and respond to opportunities as they occur. That’s one approach. However, I believe that even if opportunities arise that we didn’t foresee, a strategy will help us decide which of those to pursue and which … Continue reading Signs Your Strategy May Need A Makeover
Daniel SmithApril 29, 2015 Sometimes there just isn’t enough space on your web page or characters available in that tweet to get your point across. So what do you do? When a business wants more visibility and recognition, there is really only one more thing to do. Put more content out on the Internet. How … Continue reading Why You Need To Invest In A Blog
Red AkrimApril 28, 2015 Companies like yours depend on all kinds of software to accomplish their business goals. Not making the most out of the various software solutions available in the market is a huge mistake. It’s important you remain well aware of what’s out there and how they can help your company gain better … Continue reading 8 Reasons Why You Need to Invest in POS Software Now
Colleen McKennaApril 28, 2015 If it’s true that, on average, business decisions include up to 5.4 people it’s crucial that your sales teams extend their reach, go deeper and better understand the DNA of their prospect. Salespeople need to reframe their conversation to address the various beliefs, biases and business objectives of each member of … Continue reading The 5.4 People You Need to Know
Richie ContartesiApril 27, 2015 It’s a common enough question, especially for businesses that don’t get involved much in technology or customers might not be online. The Internet is for those geeks, right, and not the common blue-collar worker or anybody else outside of the tech industry, right? If you think that way in 2015, you … Continue reading Do I Need A Website For My Business?
Penney FoxApril 23, 2015 How Do You Grow Your Business? Recently I had a phone conversation with a blogger friend of mine about managing a small business. He quit his job this year to be a freelance writer and work for himself. Since I’ve been in business since 1999, I had loads of advice for … Continue reading What a Business Idea Garden Is … and Why You Need One
April 23rd, 2015 What Is The GDN? The Google Display Network is a set of millions of Google Owned and non-Owned websites which reaches more than 90% of online Canadian users. It may also include mobile sites and apps, and covers a pretty wide range of demographics and interest categories. While many individual sites … Continue reading What You Need To Know About Adwords & The Google Display Network
Steve HammApril 21, 2015 It’s common for businesses to approach social media marketing the wrong way. Since it’s a relatively new marketing platform, many companies are still adjusting to it. Here are three things you should know about social media marketing: Social media marketing is not traditional marketing This is probably the mistake we see businesses make the … Continue reading What Businesses Need to Know About Social Media Marketing
