April 23rd, 2015 What Is The GDN? The Google Display Network is a set of millions of Google Owned and non-Owned websites which reaches more than 90% of online Canadian users. It may also include mobile sites and apps, and covers a pretty wide range of demographics and interest categories. While many individual sites … Continue reading What You Need To Know About Adwords & The Google Display Network
Steve HammApril 21, 2015 It’s common for businesses to approach social media marketing the wrong way. Since it’s a relatively new marketing platform, many companies are still adjusting to it. Here are three things you should know about social media marketing: Social media marketing is not traditional marketing This is probably the mistake we see businesses make the … Continue reading What Businesses Need to Know About Social Media Marketing
William YatesApril 19, 2015 The marketing journey you are on in your current marketing role will, over time, probably take you through the launch and evolution of a number of new products or services, their sunsetting – and so the cycle goes. Cycling to nowhere Over time, this cycle of launch, evolve, sunset can become … Continue reading Strategic Digital Planning: The Need For 360 Degree Vision
Emeka ObianwuApril 18, 2015 Growth is great, but it can be painful too. It often brings uncomfortable change when you discover you’ve outgrown your resources and what you’ve had is no longer enough to keep up the pace. Most in the identity management field are feeling these growth twinges as digital business proliferates into every … Continue reading What You Need to Know When Evaluating Consumer IAM Solutions
Danny AshtonApril 17, 2015 Do you remember when you had to wait 20 seconds to download an image from a website? I do, and it sucked big time. The web before broadband was a major headache. If you wanted to share information with other users you had to keep the number of images to a … Continue reading Why You Need to Care About Visual Content [Infographic]
Erin Dore MillerApril 17, 2015 Can we all just agree that the months of January and February are a total bummer? This winter was particularly numbing; with its frigid wind and temperatures, giant mounds of filthy snow and general malaise. As March rolled around, I was keenly aware that I was exhibiting all of the … Continue reading In Need Of A Creative Boost?
Mandy EdwardsApril 17, 2015 You may think Twitter is this big, confusing, scary platform, but it’s not. Yes, Twitter is fast-paced. Yes, you need to be really active to get the most out of it. And yes, it can really benefit you as a business owner even if your target audience isn’t active there. See, … Continue reading You Need To Be On Twitter, Seriously
Kent WakelyApril 16, 2015 Business owners depending on SEO, have you heard? Google and Twitter are teaming up again, four years after they parted ways. Soon, SEO strategists will start seeing tweets displayed in real time on Google’s search results pages. Google indexed Twitter data until 2011 when their deal fell through and they no … Continue reading What’s the Big SEO Deal? 3 Things You Need to Know About Google’s Twitter Indexing
Deepak GuptaApril 14, 2015 If you sell anything on your website, you need to treat it like a real store. After all, it is a real store. It generates real money, and real people buy things from it. It’s just online. However, while many marketers may paint online stores and traditional brick and mortar stores … Continue reading Treat Your Website Like A Real Store
Pam MooreApril 12, 2015 Thanks to digital marketing and social media, one single human being can have as much or even more impact than a large Fortune 100 brand. Even some of the world’s largest brands are turning to individual influencers, bloggers, podcasters, videographers, and more to tap into their trust, credibility and community they … Continue reading YOU Are The Media! 10 Reasons You Need A Blog
