Michelle BrammerMay 19, 2015 Running a small business (or any business, for that matter) is tough. As a small business owner, you wear several hats and need to stay on top of it all, even on the run. Getting new business and traveling are part of the gig. But so is keeping your business running … Continue reading 10 Apps You Need to Run a Successful Small Business
Shelly KramerMay 18, 2015 It’s no secret, after the past few years of non-stop Facebook changes, that Mark Zuckerberg no longer wants his social network to just be the place where people share baby photos and BuzzFeed videos with their family and friends. It’s probably also a good bet that Facebook’s strategy isn’t focused on … Continue reading Facebook Messenger Platform: What You Need To Know
Graham JonesMay 15, 2015 Every marketer you speak with is bound to tell you that you sell benefits, not features. Most online stores are lists of features, rather than benefits. Amazon, for instance, doesn’t tell you the benefits of buying its products. Instead, it shows all of the technical details, lists of features and several … Continue reading Product Pages Need Pictures
Paul KeijzerMay 14, 2015 This topic never gets old for me. Maybe it’s because the ability to coordinate with team members spread all across the world is crucial for my success. Or maybe it’s because I know that there are better ways than using only email to work on team projects. Though the list of … Continue reading 4 Team Collaboration Tools You Need To Try Today
Jessie-Lee NicholsMay 12, 2015 Chances are you have your website integrated with Facebook one way or another. The most common integrations we see are Like Box and Facepile. The first allows site admins to embed a simple feed of content from a Facebook Page on their site and the latter displays the Facebook profile photos … Continue reading Prepare for the End of the Facebook Like Box Plugin
Troy HollenbeckMay 10, 2015 If you are seeking to open a new business – either online or in the real world – and you don’t have the capital, you will need to seek help from a private lender, bank or angel investors. And the first thing they are going to want to see before they invest … Continue reading Why You Need a Winning Business Plan
Lahary RavuriMay 9, 2015 Companies have more information at their disposal than ever before; unfortunately, most don’t know how to make sense of all of it. They understand the purpose of the individual data sets but have no structure in place to evaluate data in a holistic way. Let’s talk about channels When marketing professionals talk … Continue reading Omnichannel Doesn’t Need to be Ominous
Sabrina TurmanMay 7, 2015 Want your small business to have an edge over the competition? Learn how to make the best visuals. For starters, visuals surge retention rates by 42 percent, so if you want your brand to be remembered on social, use images. But not just any images. Your fans have short attention spans … Continue reading Social Media Graphics 101: Top 6 Things You Need to Know
Zach EttenMay 5, 2015 It’s no secret that nowadays people use their mobile devices to complete a variety of tasks. Phones and tablets have become extensions of their owners. Whether a person is using their smart phone to look up directions to the new Italian restaurant downtown, to text their mother photos of their first … Continue reading Google Call-Only Campaigns: What You Need to Know
Each member of a buying team has different challenges and interests. Columnist Arnie Kuenn tells you how to home in on those needs to help close a deal. Arnie Kuenn on May 4, 2015 You’ve heard it before: To be successful with content marketing, your content must be catered to the customer. More specifically, content … Continue reading Why You Need A Persona-Based Content Marketing Strategy
