Tag Archives: need

4 Workplace Norms You Need to Take Advantage Of

Andre LavoieSeptember 17, 2015 Take a moment to think back to what work used to look like. If you’re like many of us, this scene probably comes to mind: suit and ties, gray walls, cubicles, and passive-aggressive bosses. The working world is changing — from the strict work hours and dress codes of (September … Continue reading 4 Workplace Norms You Need to Take Advantage Of →

What Kind of Businesses Need LinkedIn Marketing?

Michael WightSeptember 16, 2015 Relationships matter more than ever in business now, and if you do not believe that, you have not been paying attention to the impact Facebook and Twitter have had. Because of this and more, people want do business with companies that share relevant and useful information with them. The New Workday … Continue reading What Kind of Businesses Need LinkedIn Marketing? →

Providing Energy Creators Rather than Bogeymen: Why Companies Need to Re-Assess the Way they Approach HR

Human Resources

David HasselSeptember 16, 2015 In The Office, Steve Carrell masterfully plays manager Michael Scott, who’s not-so-secret arch enemy is Toby, the meek and oft-maligned HR guy. Throughout the show, Scott is happy to openly share with everyone his opinions that HR staff are merely paper-pushers who have little to offer strategically in the realm of … Continue reading Providing Energy Creators Rather than Bogeymen: Why Companies Need to Re-Assess the Way they Approach HR →

Attract Potential Buyers Before They Need You

Sales Strategy

Bob WoodsSeptember 16, 2015 When companies come into being, they usually have very specific ideas about their customers: what age they are, how much they make, etc. My question to you as a salesperson (and hopefully as someone who is interested in Social Selling) is, “If a company’s owner or management takes the time and … Continue reading Attract Potential Buyers Before They Need You →

What You Need to Learn About Influencer Marketing From Kim Kardashian

Influencer Marketing

Alex DittySeptember 15, 2015 Kim Kardashian has lessons for your brand’s influencer relationships Though she’s no longer the most followed person on Instagram, it’s safe to say that Kim Kardashian is pretty influential. Recently however, that influence and a particular post she made has brought some unwanted pressure onto the reality star. You won’t typically … Continue reading What You Need to Learn About Influencer Marketing From Kim Kardashian →

Using the Hidden Google Analytics Feature to Find Pages You Need to Fix

Website Audit

Tim AshSeptember 14, 2015 If you’re in online marketing, you always have pages to fix. The problem is, you’re not always working on the pages that are most likely to move the needle. Unless what needs fixing is your home page, you’re almost never working on the most important pages – the ones that you … Continue reading Using the Hidden Google Analytics Feature to Find Pages You Need to Fix →

Why You Need To Make Video Part Of Your Marketing Automation Strategy

Marketing Automation

Video can offer marketers powerful insights about customers, says columnist Michael Litt, which is why integrating it into your marketing automation platform is critical. Michael Litt on September 11, 2015 I’m going to start off with a bold assumption: You’ve stood in front of another person and had a conversation at some point in your … Continue reading Why You Need To Make Video Part Of Your Marketing Automation Strategy →

Everything You Need to Know About Infographics for Marketing

Infographics

Kristin LisakSeptember 10, 2015 Although they have been popular in the marketing world for several years now, many marketers still aren’t taking full advantage of the power of the infographic. Well done infographics can look difficult to produce and many people may not even know where to begin in order to create one. But never … Continue reading Everything You Need to Know About Infographics for Marketing →

What You Need to Know About Visual Attention on Your Page

Website Landing Pages

Tim AshSeptember 9, 2015 People are visual creatures. More than anything else, we’re good at processing visuals as most of our brain is devoted to it. That’s both a good thing and a bad thing for online marketers. Bad because while people can easily scan visual information, it’s difficult for the brain to get priorities … Continue reading What You Need to Know About Visual Attention on Your Page →

5 Reasons You Need to Be Using Video

Video Content

Tom WinwardSeptember 8, 2015 Once upon a time YouTube held the fort as the go-to video platform on the web, overflowing with cat videos. Nowadays, not only are Instagram, Twitter and Facebook all perfectly viable destinations for video content, but brands of all sizes are producing great quality videos that engage audiences all over the … Continue reading 5 Reasons You Need to Be Using Video →