A Demand Side Platform is quite complex, blurring the lines with ad servers, data management platforms and other ad technologies. Columnist Alistair Dent focuses on explaining its traditional role, as a buying platform for programmatic display. Alistair Dent on October 30, 2015 The programmatic display space is full of technological acronyms these days. In this … Continue reading What CMOs Need To Know About Demand Side Platforms (DSPs)
Tricia MorrisOctober 30, 2015 Many enterprise brands and organizations are becoming increasingly challenged by an information problem: too much information, compounded by trouble managing it and delivering it to employees. This typically leaves employees feeling the organization doesn’t offer much information at all, or if they do, that’s it not current or accessible. And whether … Continue reading 7 Big Benefits of Giving Employees the Knowledge They Need
Rebecca LakeOctober 28, 2015 When you’re in your 20s, and trying to balance school with working and having a social life, you probably don’t have much time to focus on your finances. Before you’re ready to get a grip on your money, you might make a costly mistake or two along the way. Becoming financially … Continue reading 9 Things 20-Somethings Need To Do To Secure Their Finances
Larry KimOctober 28, 2015 Each day, Facebook handles 1.5 billion searches against the 2 trillion posts in its index. Facebook is still a ways off from Google’s 3.5 billion daily searches, but it’s an impressive figure nonetheless and puts Facebook right up there as far as search giants go. Of course, Facebook is only indexing … Continue reading 10 Things You Need to Know About the New Facebook Search
Jonathan BrightOctober 28, 2015 How do you create a marketing campaign for today? What’s fundamentally important to your audience? How do you earn your trust? These were the kinds of questions we asked of ourselves as Southerly met for our annual strategy day last week. (Exciting times are ahead, by the way.) As a creative … Continue reading Need to Engage Millennials? Try Engaging Yourself
Larry KimOctober 26, 2015 Facebook Ads, once pretty universally panned as low quality and lacking in intent, has exploded into an online advertising powerhouse in recent years. New features are being tested and launched regularly, and the Facebook Ads Manager itself just had an overhaul. In fact, Facebook Ads is becoming a bit like AdWords, … Continue reading Invite Email Contacts & 4 Other Hidden Facebook Features You NEED to Know
Mikita MikadoOctober 26, 2015 Your startup is growing, so it’s time to hire for a few new roles. You haven’t had much experience hiring, however — you built your current team with a few industry friends. But, now you want to adopt some solid HR practices so you can hire smart. Let’s start with the … Continue reading 10 Things You Need to Include in an Employment Contract
Jamie NicholOctober 26, 2015 Citrix studies indicate that 64 percent of American workers would be willing to give up at least one perk to work remotely one day a week. With flexible work arrangements on the rise and as companies shift their policies to retain top talent, physical attendance at the office isn’t always a … Continue reading What You Need To Know About Managing A Remote Workforce
At the MarTech conference in London, contributor Ian Cleary recaps a talk by Matt Lerner of 500 Startups, who reveals the top tools used by his team of marketing growth hackers. Ian Cleary on October 22, 2015 Are you looking for free or low-cost tools that will dramatically change how you market online? This week … Continue reading 10 Tools You Need For Your Marketing Stack
Mark SchaeferOctober 21, 2015 If you’re an advertising or marketing agency, how do you differentiate yourself today? Do you have the best creative talent? (A claim that is fleeting at best.) Do you have scale so you can handle a global account? (But size can also be a detriment in an always-on fast-reacting world.) Do … Continue reading Why Ad Agencies Need to Become Software Companies
