At the MarTech conference in London, contributor Ian Cleary recaps a talk by Matt Lerner of 500 Startups, who reveals the top tools used by his team of marketing growth hackers. Ian Cleary on October 22, 2015 Are you looking for free or low-cost tools that will dramatically change how you market online? This week … Continue reading 10 Tools You Need For Your Marketing Stack
Mark SchaeferOctober 21, 2015 If you’re an advertising or marketing agency, how do you differentiate yourself today? Do you have the best creative talent? (A claim that is fleeting at best.) Do you have scale so you can handle a global account? (But size can also be a detriment in an always-on fast-reacting world.) Do … Continue reading Why Ad Agencies Need to Become Software Companies
Susan PoirierOctober 21, 2015 Picture this quintessential bit of information that has been picking at your brain and eating you up inside, you remember – someone on a beach with a digital tool, getting their work done while enjoying their family. Drives you crazy, doesn’t it? The cool breeze, the aqua green water, the white … Continue reading Working Remotely: The 3 Things You Need To Know
Jacob ShriarOctober 14, 2015 Companies that want to achieve continuous growth need to create a culture of continuous feedback. The whole team should be working together to help make the company better. As smart as most leaders are, if they’re the only ones making decisions, the company won’t be nearly as successful as ones that … Continue reading The 7 Questions You Need To Ask Your Team Every Month
Bonnie HarrisOctober 13, 2015 For a lot of writers (like me) video is the last big frontier. Creating and producing a good video may seem challenging. Finding a vendor is even harder. I’ve had quotes for the same video proposal that have ranged from $ 750 to $ 20,000. For the exact same thing. Don’t … Continue reading 6 Reasons Why You Need a Video Budget in 2016
Eleanor ShakibaOctober 13, 2015 Tears, shouting or rambling justifications for their behaviour. These are the top three defensive behaviours you’re likely to encounter when giving performance feedback to difficult people. No doubt you want to avoid triggering these behaviours. Perhaps you’re wondering how to give feedback successfully. One useful idea to keep in mind whenever … Continue reading Need To Give Feedback To A Difficult Person? Here’s How
With a new Canvas ad format and a dedicated Shopping section, Facebook is upping its focus on mobile e-commerce solutions. Ginny Marvin on October 12, 2015 Facebook is continuing to tweak and build on its ad offerings for e-commerce marketers and position the social network as an actual shopping destination. Citing a survey showing that nearly … Continue reading What Marketers Need To Know About Facebook’s New & Existing Product Ads
Eric DahanOctober 10, 2015 It’s a well-acknowledged fact that Snapchat skews heavily towards the younger demographic; more precisely, the teen and tween groups. Teenagers reportedly make up 86% of the number 1 ephemeral social app’s user base, and three million of them have left Facebook during 2011 and 2014. This social media paradigm shift led to Snapchat now being … Continue reading Everything You Need to Know About Snapchat and Teens
Sherman StandberryOctober 6, 2015 Are you keeping up with the latest social media trends? The world of social media and the Internet is continuously evolving. In order to stay ahead of the curve in your career or business, it is important for you to know what is on the rise. Fortunately, there are many new … Continue reading Top 4 Social Media Trends You Need to Be Aware Of
Annie BustosOctober 4, 2015 For companies that supply physical products, inventory management throughout the supply chain is one of the most important tasks that will largely determine the business’ success or failure. The trick is to always have stock on hand to meet demand, but not have too much capital or storage space taken up … Continue reading Push vs. Pull Supply Chain Models – What You Need to Know
