by Jenny Prikockis March 7, 2016March 7, 2016 Blogs, huh! Ha! What are they good for? Absolutely something! Say it again! If you’re a business owner who’s new to the world of online marketing, you might not be 100% clear on the benefits of starting a blog and what type of value it could bring … Continue reading Why Does My Website Need a Blog?
by Michele Ballinger March 6, 2016 Follow @ballingertweetsMarch 6, 2016 Maximizing Customer Lifetime Value (CLV) is not easy. You cannot expand your wallet share with cross-sell or upsell tactics without first delivering value and the initial promised business outcomes. Nor can you extend the life of the subscription with renewal sales plays before first ensuring … Continue reading Customer Onboarding: What You Need to Know to Prevent First-Year Churn
by Owen Radford March 3, 2016 Follow @ElementaryDigiMarch 3, 2016 HTML 5 is the latest incarnation of W3C’s markup language. Lots of companies have started to use HTML 5 for their sites and as such, there have been a number of rumours that have sprung up about the language that need to be addressed. This … Continue reading HTML 5 and SEO – What You Need to Know
by Carol Stephen March 3, 2016 Follow @Carol_StephenMarch 3, 2016 How to: Business Analytics Tricks You Need to Know For Twitter Recently I’ve been using analytics for Twitter more and thought I’d share some of what I’ve been learning. Here’s a look behind the curtain at some of my favorite stats. These might strike you … Continue reading How to: Business Analytics Tricks You Need to Know For Twitter
Columnist Andrew Waber delves into Facebook ad data and comes away with some best practices to help lead generation advertisers reach consumers at the right time. Andrew Waber on March 2, 2016 Back in September, I conducted an examination of e-commerce advertising and purchase activity run through Nanigans software, which was developed by the … Continue reading Generating Leads On Facebook: What You Need To Know
by Warren Knight March 1, 2016 Follow @warrenknightMarch 1, 2016 We all have our favourite social network. Most visual brands in industries such as beauty or fashion might say their favourite social network is Instagram or Pinterest. For me, there is one network where I spend 90% of my “social media time” and that is … Continue reading Tech Tuesday: 10 Twitter Tools You Need To Know About
Having a mobile website may soon not be enough to get users to patronize your local business if it doesn’t deliver a fast and positive user experience. Wesley Young takes a look at the latest data and developments with regard to mobile websites. Wesley Young on March 1, 2016 Having a mobile website in and … Continue reading The Need For Speed: 7 Observations On The Impact Of Page Speed To The Future Of Local Mobile Search
by Brian Mikes February 29, 2016 Follow @betwextFebruary 29, 2016 Let me ask you a question – How critical is a mobile marketing strategy to your small business? It’s a crazy question right? Everyone knows they need to have a mobile marketing strategy… they need to have a website that’s mobile optimized. You’ve read about … Continue reading 3 Critical Reasons You Need Mobile Marketing For Your Small Business
by Alexa Matia February 29, 2016February 29, 2016 There are two things you can be sure of in today’s mobile world: Social media is booming, and most people use more than one device to browse the web. These new multi-device browsing habits are making it more difficult for advertisers to track consumers’ actions and retarget … Continue reading Why You Need Social Media Advertising in a Mobile-First World
by Josh MacDonald February 28, 2016 Follow @JoshMacDonald19February 28, 2016 Sites that use a SSL certificate show a lock in the address bar in the Chrome browser. SEO is a fast paced industry with a lot of conspiracies and useless advice. Lately, certain strategies and tactics have been proven to positively influence your website. In … Continue reading 5 SEO Manipulations You Need to Know
