Tag Archives: need

What do marketers need to know about the AI browsers from ChatGPT and Perplexity?

AI Browsers

As if AI hasn’t thrown enough at you, the popular LLMs entered the browser game. Get ready for a paradigm shift in how users engage with digital content. MarTechBot on November 10, 2025   In MarTech’s “MarTechBot explains it all” feature, we pose a question about marketing to our very own MarTechBot, which is trained … Continue reading What do marketers need to know about the AI browsers from ChatGPT and Perplexity? →

5 email lifecycle programs you need — and one to drop

Email Management

Email is the backbone of lifecycle marketing. Learn the five programs that build trust and retention, plus one that doesn’t make the cut. Jaina Mistry on October 1, 2025       Email is often the first channel lifecycle marketers jump headfirst into when nurturing and retaining customers. It makes perfect sense. Through well-thought-out, perfectly timed and … Continue reading 5 email lifecycle programs you need — and one to drop →

What student loan borrowers need to know before Labor Day

Student Loan

August 22, 2025 What student loan borrowers need to know before Labor Day BY Taylor Hatmaker Student loan borrowers face an ominous deadline as Labor Day approaches. The Trump administration announced earlier this year that it planned to resume collections for borrowers behind on their student loan payments, setting a deadline of “later this summer.” In … Continue reading What student loan borrowers need to know before Labor Day →

5 essential applications ecommerce marketers need to succeed for the holiday season

Holiday Season

The holiday rush is coming. The right martech tools will help you turn chaos into conversions. MarTechBot on August 18, 2025       Before you know it, the holiday shopping season will be here and they do every year, ecommerce marketers will face both opportunities and challenges. To excel, leveraging the right martech stack is crucial.  … Continue reading 5 essential applications ecommerce marketers need to succeed for the holiday season →

Employers need help managing workers who are taking second jobs

Employee Retention

August 16, 2025 Employers need help managing workers who are taking second jobs BY Inc. Employers who sense rising levels of anxiety and signs of disengagement or displeasure in their workplace now have survey data to explain the sources of that unsettling vibe. But those insights also suggest managers need to address the sources of that … Continue reading Employers need help managing workers who are taking second jobs →

Why business schools need to teach character development

Leadership Development

July 20, 2025 Why business schools need to teach character development BY The Conversation Programs to help students discern their vocation or calling are gaining prominence in higher education. According to a 2019 Bates/Gallup poll, 80% of college graduates want a sense of purpose from their work. In addition, a 2023 survey found that 50% of Generation … Continue reading Why business schools need to teach character development →

Why Mel Robbins’ ‘Let Them’ theory is the mindset marketers need now

Marketing Branding

When others doubt, criticize or question you, let them. It’s not about giving up — it’s about staying focused on what matters. Sarah C. Weiss on July 14, 2025       Mel Robbins is a New York Times bestselling author, former CNN legal analyst, and a globally recognized expert in personal development. Her “Let Them Theory” … Continue reading Why Mel Robbins’ ‘Let Them’ theory is the mindset marketers need now →

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