Tag Archives: Native

Native Advertising vs. Advertorials: Knowing the Difference

Nikhil SharmaJune 1, 2015 These days, there are so many marketing buzzwords and technical jargons tossed around by industry professionals, it’s enough to make anyone’s head spin. You’re constantly told that you need to jump on board with one advertising trend or another, but what does it all mean? How can you know which new … Continue reading Native Advertising vs. Advertorials: Knowing the Difference →

5 Research-Based Findings Show Content Marketing Beats Native Advertising

Content Marketing

Columnist Kelsey Libert delves into the data that show why you should be looking to content marketing to drive SEO value and boost your rankings. Kelsey Libert on May 29, 2015 Based on HubSpot’s “State of Inbound 2014–2015” report, the companies with the highest ROI focus on blogging, organic search, and content amplification. As the … Continue reading 5 Research-Based Findings Show Content Marketing Beats Native Advertising →

Next Level Native Advertising: Where Intent, Creative & Content Meet

Marketing Guide

As consumers become more receptive to native ads, marketers are taking notice. Columnist Soo Jin Oh explains why it’s time for your brand to hop on board. Soo Jin Oh on May 21, 2015 Over the past few years, consumers’ opinions of native ads have shifted. While some consumers once perceived native advertising as confusing … Continue reading Next Level Native Advertising: Where Intent, Creative & Content Meet →

Native Advertising, Keep It Simple

Ad Campaigns

Pam WatkinsMay 14, 2015 Native advertising is one of those industry terms that is much discussed and has many meanings to many marketers. A detailed list of types and examples of native ads is helpful, but let’s keep this simple. Think of native advertising as paid contextual placement that blends in with the editorial content of … Continue reading Native Advertising, Keep It Simple →

How to Select the Best Native Advertising Services

Marketing Automation

Andre BourqueMay 9, 2015 Paid media has become a valuable part of a brand’s content marketing mix, and native advertising is one way marketers are enjoying it. Native advertising improves brand image, engages viewers, and has a click-through rate that is orders of magnitude higher than display ads. So much, in fact, that traditional publications like the … Continue reading How to Select the Best Native Advertising Services →

Ending Facebook Native Videos With Clear Calls to Action

Facebook

Louisa ChanApril 16, 2015 Include a clear call to action (CTA) at the end of all marketing messages That’s what my mentor often says. And that goes for blog posts, podcasts, landing pages and videos. Why use calls to action? You’ve worked hard to script and produce the video. You’ve spent even more time editing … Continue reading Ending Facebook Native Videos With Clear Calls to Action →

How Native Advertising Fits Into Content Marketing

Content Marketing

Zach EttenApril 7, 2015 Did you know that you are 475 times more likely to survive a plane crash than you are to click a banner ad? According to these statistics provided by online marketing research firm Solve Media, it’s obvious that run of the mill standard ad formats just won’t cut it anymore. People … Continue reading How Native Advertising Fits Into Content Marketing →

Digital Ad Decisions: Native Content Advertising Vs Paid Social Media

Digital Marketing

Kate BoyceApril 7, 2015 Paid search engine marketing (PPC) has been essential to the success of online B2B marketing for an incredibly long time (by digital marketing standards anyway). According to the CMI, it’s the type of paid media used most often by B2B Marketers, and is considered the most effective as well. But that … Continue reading Digital Ad Decisions: Native Content Advertising Vs Paid Social Media →

Native Advertising: Old Practice, New Name?

Ad Campaigns

Robert GlazerMarch 27, 2015 Why don’t consumers trust native advertising? On the HBO talk show “Last Week Tonight With John Oliver,” Oliver said that native ads try to fool consumers by posing as editorial content. In the way he speaks about it, native advertising is a new fad that only exists in its current digital … Continue reading Native Advertising: Old Practice, New Name? →

Looking For A New Ad Product That Delivers Premium Results? Look No Further Than Native

Ad Campaigns

Columnist Rob Rasko asserts that differentiating between “native” and “in-feed” ads is key to delivering a true premium ad product that’s worth a higher price. Rob Rasko on March 16, 2015 It’s no secret that there is very little consensus on the definition of native advertising. Some digital marketers will argue that a native ad … Continue reading Looking For A New Ad Product That Delivers Premium Results? Look No Further Than Native →