Alex CharalambousMarch 6, 2015 If you haven’t heard about native advertising, you should take notice. Hotly contested by some and praised by others, this developing media strategy is on the rise and showing promise of superseding traditional means of advertising. What is native advertising? Simply put by The Guardian, “native advertising is a sub-set of … Continue reading Native Advertising vs Traditional Advertising: The New Frontier
Stay tuned, but for now Facebook is running a limited test allowing Fox Sports and the NFL to sell ads against native video. Martin Beck on March 6, 2015 Facebook video is surging, going from zero to 3 billion daily views practically in the blink of Mark Zuckerberg’s eye. So far, though, Facebook is being … Continue reading How Will Brands Cash In On Native Facebook Video?
Still, most marketers devoted just up to 5 percent of their budgets last year to native ads. Ginny Marvin on January 30, 2015 Yahoo CMO Kathy Savitt on Yahoo’s Native Ad Impact, Digital New Fronts 2014 Marketers are planning to increase investment in native advertising. Sixty-three percent of marketers say they’ll be spending more on … Continue reading Native Advertising Budgets Will Rise In 2015, Say Marketers
Adrienne BlissJanuary 26, 2015 Looking back over 2014, media did well implementing native, as did the brands who got the chance to tell their stories… but it’s unclear how well readers are faring, or who, if anyone, is looking out for them. So I hopped back to the m/Age, where the editors take a look at native‘s past, present … Continue reading How to Do Native Advertising Right
Can Google’s search and display businesses compete as native in-stream advertising takes hold on mobile? Ginny Marvin on December 22, 2014 Google still holds the lion’s share of mobile ad dollars, but that grip has been slipping. Google is set to lose 13 percent of its mobile ad market share globally this year, according to … Continue reading 7 Challenges Facing Google With The Rise Of Native Mobile Advertising
Stefanie Amini December 10, 2014 Native advertising has become a hot buzzword in digital advertising, perhaps sometime being used too much to show people you are ‘with it’. While advertisers and publishes adore this format, mainly because it integrates seamlessly, readers have a much more complicated relationship with native adverts. There are two sides … Continue reading 5 Data-Proven Reasons Why Your Native Ads are Underperforming
by Chris Marentis November 23rd, 2014 Native advertising is used by some of the most powerful online social media platforms and websites today. USA Today, Facebook, Forbes, the New York Times, and Twitter all utilize this powerful form of content creation. However, 49 percent of people currently do not know what native advertising is … Continue reading How Native Marketing Can Work for Your Business
Columnist Susan Esparza weighs in on native advertising, advising marketers to create ads that provide value to users. Susan Esparza on October 20, 2014 In magazines, it’s called an advertorial. In academia, it’s a sponsored study. In search, it’s paid placement. But whatever the name, the goal is the same – produce content that looks and … Continue reading Native Advertising: Inspired Or Invasive?
Native ads are hot! This controversial yet ultra-effective tactic of blending content, advertisement, and placement is heading straight for consumers’ inboxes. With a firm hold on the social channel, native ads are quickly making their way to the email channel where they are a natural fit for mobile newsletter formats. Despite the initial success of … Continue reading Native Variables For An Email Home
