Contrary to what some say, developers don’t hate marketing — unless it doesn’t respect their needs. Contributor Josh Aberant explains the right way to reach them. Josh Aberant on September 28, 2016 It’s easy to caricature the relationship between marketers and developers as something like, “marketers are from Mars, developers are from Venus,” where … Continue reading Developer marketing and the myth of the Rosetta Stone
by Kevin George Follow @imkevin_monkSeptember 16, 2016 Sometimes prayers work real fast. On 14th September 2016, Monks had released an article on various HTML email hacks while coding for Gmail and we were hopeful for a miracle. As a recent update, Google’s Developer Page came out with news that sent shockwaves around the email marketing … Continue reading Gmail Supports Responsive Emails – Myth or Reality?
by Craig Scribner July 25, 2016 Follow @craig_scribnerJuly 25, 2016 Picture a Thousand Words (i.e., Make a Chart) Adobe Analytics clients are genuinely surprised to learn how far off the mark their own reports have strayed. SAINT Classification technology isn’t rocket science—anyone who has used a Pivot table or a Lookup function in Excel is … Continue reading SAINT Myth No. 1: Classification Reports Always Mean What They Say
Columnist Thomas Koletas explains why marketing and sales need to work together to make smart use of their data and drive more qualified leads. Thomas Koletas on July 8, 2016 The marketing stack holds great value, but let’s face it: It takes a long time to get off the ground, and it’s only as smart … Continue reading The myth of prepackaged “sales-qualified” leads
by Zach Heller April 3, 2016 Follow @zhellerApril 3, 2016 For years, email marketing experts (myself included) have been preaching the benefits of list-cleaning. We tell you to frequently cleanse your list of inactive subscribers. These are the people that never open your emails. They provide no value, and they may end up hurting your … Continue reading Debunking the Biggest Email Marketing Myth
Sunil BagaiJune 25, 2015 Crisis or confusion: is there really a shortage of skilled talent? Some business leaders, attempting to rationalize the difficulty to fill languishing job openings, have placed the blame on a supposed deficit of available talent with relevant skills — particularly those versed in science, technology, engineering and math (STEM). The situation … Continue reading The Labor Shortage Myth
Neil Wood-MitchellMay 6, 2015 As one of our partners recently exceeded 1 million views on YouTube, we all celebrated and took a moment to enjoy the success of this video marketing campaign. For Emma Newham of My Body Studios, the only objective was to create content that would be entered into a global competition, ultimately … Continue reading The YouTube Video Marketing Myth
James PotterApril 27, 2015 We often have people tell us how they think LinkedIn works and it is not always correct. There are a lot of myths about what it takes to make LinkedIn work so we have created a series of blog posts to dispel the most common myths we see. Myth #2: Bigger … Continue reading LinkedIn Myths: Myth #2: Bigger is Better: I Should Connect to as Many People as I Can
Tommy LandryApril 25, 2015 Every once in a while, I like to take a break from hard core inbound marketing topics and look at subjects such as entrepreneurship, productivity, and other more general business skills that are important to nearly any professional. As someone who sees personal growth as a mantra, I spend a lot … Continue reading The Myth of Multitasking: Stop Chasing Your Tail And Be Present
Clinton LanierApril 22, 2015 Maybe NO social media presence is better than a lousy one? One of the biggest mistakes that small businesses make is thinking that doing something, anything, on social media is better than doing nothing at all. But, in the end, that’s typically not the case. In fact, this path really only … Continue reading The Myth of “Better than Nothing” and Social Media
