Francesca Di MeglioAugust 5, 2015 Your time is precious, and in today’s super fast, technology infused world, the proverbial “to-do” list for a small business owner seems to never end. But before you spend one more second juggling an impossible schedule, we want to make sure that these three very important tasks are at the … Continue reading The Three Things Every Small Business Owner Must Do
Tag Archives: must
Why Marketers Must Tell a Compelling Visual Brand Story
Grant MunroAugust 4, 2015 1.44 Billion, 300 Million, 302 Million. Those are the estimated number of users on Facebook, Instagram and Twitter respectively. With userbase growth forecasted to remain in double digits for all three networks for the next few years, there is unprecedented potential for marketers to share their brand story on a large … Continue reading Why Marketers Must Tell a Compelling Visual Brand Story
Technology And Creativity Must Play Nice Together In The Marketing Sandbox
Creativity and technology don’t need to be at odds with one another. Columnist Mary Wallace explains why the two must work together to deliver the best marketing results. Mary Wallace on July 21, 2015 My son’s best friend used to love Legos. He built huge spaceships, visited Lego stores, and joined a Lego club. He now … Continue reading Technology And Creativity Must Play Nice Together In The Marketing Sandbox
Why you Must Forecast your Balance Sheet – Part 2
Alan HartJuly 19, 2015 It is not as hard as you think and the results will greatly justify the effort In the first part of this series we saw why we need to be able to forecast our company’s balance sheet. In this installment we will see examples of how a forecasted balance sheet is … Continue reading Why you Must Forecast your Balance Sheet – Part 2
Freelance Success: The First Step You Must Take
Ray ManleyJuly 10, 2015 If you’re new to freelancing, the first thing you’ll notice is that clients have this very annoying habit: they want to see examples of your work. This means that prior to establishing an account at any of the online freelance sites, you need to have some kind of portfolio. I’m a … Continue reading Freelance Success: The First Step You Must Take
3 Things You Must Do Before You Hit ‘Post’ On Facebook
Sahail AshrafJuly 9, 2015 Facebook is one of the true stars of business social media platforms. Sure, it can be argued that it works better for certain sectors and industries than it does for others, but on the whole, every business can gain mileage and traction out of the platform. It’s easy to get carried … Continue reading 3 Things You Must Do Before You Hit ‘Post’ On Facebook
Why You Must Forecast Your Balance Sheet – Part 1
Alan HartJuly 7, 2015 It is not as hard as you think and the results will greatly justify the effort I have written several times on this blog about forecasting a company’s balance sheet and the many benefits one gets from it. If this is so beneficial, then why is this so hard if not … Continue reading Why You Must Forecast Your Balance Sheet – Part 1
Why Your Site Content Must Be HTTPS: Google’s Latest Update
Julia McCoyJune 30, 2015 Roundabout August 2014, Google announced that it was including HTTPS as a lightweight criteria for aiding page ranking. When Google said this, not a whole lot of people took the news truly to heart. Previous exploration of the statistics had shown that HTTPS was pretty much a parallel of HTTP and … Continue reading Why Your Site Content Must Be HTTPS: Google’s Latest Update
CMOs Must Shift Focus from Transactions to “Addictive Experiences”
Ernan RomanJune 27, 2015 Customers become “brand partners” when companies shift from treating them as transactions to creating addictive experiences which meet and exceed customer’s needs. Following are important findings from a new study on loyalty conducted by the Direct Marketing Association and Forrester Research analyst Tina Moffet: 58% of marketers were dissatisfied with their … Continue reading CMOs Must Shift Focus from Transactions to “Addictive Experiences”
Why You MUST Have A Website
Eric HammisJune 23, 2015 When you take a step back and look at an overall digital marketing plan, there’s all sorts of tools and nuts and bolts that connects the overall hierarchy. It’s almost comparable to the human body. You’ve got arteries that keeps the blood pumping to the heart. In terms of digital marketing, … Continue reading Why You MUST Have A Website
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