Julia McCoyJune 30, 2015 Roundabout August 2014, Google announced that it was including HTTPS as a lightweight criteria for aiding page ranking. When Google said this, not a whole lot of people took the news truly to heart. Previous exploration of the statistics had shown that HTTPS was pretty much a parallel of HTTP and … Continue reading Why Your Site Content Must Be HTTPS: Google’s Latest Update
Ernan RomanJune 27, 2015 Customers become “brand partners” when companies shift from treating them as transactions to creating addictive experiences which meet and exceed customer’s needs. Following are important findings from a new study on loyalty conducted by the Direct Marketing Association and Forrester Research analyst Tina Moffet: 58% of marketers were dissatisfied with their … Continue reading CMOs Must Shift Focus from Transactions to “Addictive Experiences”
Eric HammisJune 23, 2015 When you take a step back and look at an overall digital marketing plan, there’s all sorts of tools and nuts and bolts that connects the overall hierarchy. It’s almost comparable to the human body. You’ve got arteries that keeps the blood pumping to the heart. In terms of digital marketing, … Continue reading Why You MUST Have A Website
Laurie Sullivan @lauriesullivan, (June 12, 2015) Marketers assume they know how consumers search, but they need to challenge their assumptions. Nathan Safran, CEO at Blue Nile Research, sent that message during a presentation Thursday at the MediaPost Search Insider Summit. He said tools are valuable, but they lull marketers into a false sense of security. … Continue reading How Search Marketers Must Challenge Their Assumptions
Peep LajaMay 19, 2015 You have a hypothesis, and run a test. Result – no difference (or even drop in results). What should you do now? Test a different hypothesis? Not so fast. A fairly common scenario Let’s imagine that you conducted a qualitative survey, and a large number of respondents voiced concerns about your … Continue reading Iterative A/B Testing – A Must If You Lack a Crystal Ball
Laura NollMay 12, 2015 Email marketing continues to be the workhorse of the marketing industry as users continue to grow and message types evolve. With the recent release of new data on eMarketer, these are the email stats you must know right now. 1. 72.4% of the US population uses email. Including more than 84% … Continue reading Top 5 Email Stats You Must Know Now
Elizabeth VictorMay 6, 2015 Good or bad, online or off, there is nothing worse than someone talking about you publicly and you not getting an opportunity to respond. Before the Internet and Web 2.0, the print and broadcast media were the only ones who could really speak to the masses about a business. Now, with … Continue reading Social Media Monitoring: Why it’s a Must
Jessica MehringMay 4, 2015 It’s a well-known rule of Web copywriting that every element of copy should have a single job to do – in other words, perform a single function. The reason for this, first and foremost, is because trying to get your reader to take more than one action is a recipe for … Continue reading Why Every Copy Element Must Have ONLY One Job
Ricardo CasasApril 29, 2015 So you’ve created a profile on LinkedIn. Then you copied the “About Us” from your website and uploaded your logo. And you think you are ready to start promoting your business on this professional networking site that has over 347 million users. Right? Not quite. There are a few things you … Continue reading LinkedIn Tips: 5 Big Mistakes You Must Stop Doing
Joyce TamApril 24, 2015 Field service organizations need to be more efficient, develop better time-saving approaches and fix a problem on the first visit to meet customer expectations, and a new study released this month confirms this priority. The study, conducted by OnePoll, an independent worldwide research agency, surveyed 2,000 adults in the U.S., and found that fixing the … Continue reading Fixing It the First Time Must be a Priority in Field Service
