Gina Botti — November 8, 2016 — November 8, 2016 There is a data struggle among marketing experts. When it comes to proving and improving ROI from their digital marketing channels, they lack ample data to be confident in their optimization decisions. In fact, 46% of B2B marketers state their top challenge is the difficulty … Continue reading The LinkedIn Conversion Metric That Must Not Be Forgotten
Siya Carla — October 28, 2016 Follow @siyacarla— October 28, 2016 Creating a startup requires a significant amount of engagement. There are copious amounts of tasks that have to be handled in order for the whole endeavour to become successful. The whole journey can be made much easier, as there are plenty of online software … Continue reading 10 Must Have Tools for Startups
Many B2B marketers lack the necessary data to make effective business decisions — or they lack confidence in the data they do have. Columnist Victoria Godfrey explains how to overcome data paralysis. Victoria Godfrey on October 25, 2016 In today’s highly competitive digital economy, the result that counts is revenue, and the only way … Continue reading Why marketers must be data-driven
Contributor Matt Nitzberg believes marketers need to move away from common, ingrained measurement practices and instead take an “audience-first” approach to analytics. Matt Nitzberg on October 19, 2016 Marketers competing in mature product categories are in a tough spot. For offerings from cereal to flights to cars, competition for market share and share of voice … Continue reading Brands must close the loop on audience segmentation
by Virginia Franco Follow @VAFrancoResumesOctober 17, 2016 The term “resume reading” should be obsolete in today’s job market. Given that the average reader spends between six and 20 seconds on the first pass, we should really refer to it as “resume scanning.” While the idea of scanning versus reading a resume may be terrifying – … Continue reading How Your Resume Must Resemble a News Article to Get Past that First Scan
by Laura Donovan Follow @thewordproOctober 13, 2016 Think LinkedIn is just to market business-to-business or to search for a new career opportunity? Think again, LinkedIn has some pretty terrific marketing potential for just about any business, B2B or B2C. 90% of LinkedIn Users make household decisions. 41% of users in the United States earn $ … Continue reading Why Businesses Must Add LinkedIn to Their Marketing Strategy
by Virginia Franco Follow @VAFrancoResumesOctober 5, 2016 When LinkedIn first got its’ start, with just 4500 members according to LinkedIn’s About Us page, all you needed to appear cutting-edge was a LinkedIn account. Once word spread and more joined the ranks of LinkedIn, a resume cut-and-paste was still sufficient to differentiate yourself from the competition. … Continue reading Your Resume & LinkedIn Must Complement – Not Copy – One Another
by Laurie Sullivan, Staff Writer @lauriesullivan, September 29, 2016 The future of brand advertising and targeting resides in data, but too many companies still struggle with learning how to use it. That topic hung like fog over Advertising Week in New York, according to some executives Data and Targeting Insider spoke with. Most advertisers “understand … Continue reading Advertisers Must Learn How To Use Data
by Andrew Raso Follow @andrewraso1September 24, 2016 Is ecommerce the place to be? You tell me. Amazon posted a net income of $ 513 million on revenue of $ 29.1 billion in the first quarter of 2016. But you’re not Amazon. That said, worldwide retail ecommerce reached $ 1.55 trillion in 2015, and it’s expected … Continue reading 10 SEO Best Practices New Ecommerce Merchants Must Learn
by Brandon Leibowitz Follow @seooptimizersSeptember 11, 2016 As an industry professional, you don’t need us to tell you that the web is in a constant state of evolution, nor does it take a genius to work out that if you’re to continue to flourish in this ever-changing climate, it pays to keep well informed of … Continue reading Top 5 Web Design Podcasts You Must Listen to in 2016
