Contributor Matt Nitzberg believes marketers need to move away from common, ingrained measurement practices and instead take an “audience-first” approach to analytics. Matt Nitzberg on October 19, 2016 Marketers competing in mature product categories are in a tough spot. For offerings from cereal to flights to cars, competition for market share and share of voice … Continue reading Brands must close the loop on audience segmentation
by Virginia Franco Follow @VAFrancoResumesOctober 17, 2016 The term “resume reading” should be obsolete in today’s job market. Given that the average reader spends between six and 20 seconds on the first pass, we should really refer to it as “resume scanning.” While the idea of scanning versus reading a resume may be terrifying – … Continue reading How Your Resume Must Resemble a News Article to Get Past that First Scan
by Laura Donovan Follow @thewordproOctober 13, 2016 Think LinkedIn is just to market business-to-business or to search for a new career opportunity? Think again, LinkedIn has some pretty terrific marketing potential for just about any business, B2B or B2C. 90% of LinkedIn Users make household decisions. 41% of users in the United States earn $ … Continue reading Why Businesses Must Add LinkedIn to Their Marketing Strategy
by Virginia Franco Follow @VAFrancoResumesOctober 5, 2016 When LinkedIn first got its’ start, with just 4500 members according to LinkedIn’s About Us page, all you needed to appear cutting-edge was a LinkedIn account. Once word spread and more joined the ranks of LinkedIn, a resume cut-and-paste was still sufficient to differentiate yourself from the competition. … Continue reading Your Resume & LinkedIn Must Complement – Not Copy – One Another
by Laurie Sullivan, Staff Writer @lauriesullivan, September 29, 2016 The future of brand advertising and targeting resides in data, but too many companies still struggle with learning how to use it. That topic hung like fog over Advertising Week in New York, according to some executives Data and Targeting Insider spoke with. Most advertisers “understand … Continue reading Advertisers Must Learn How To Use Data
by Andrew Raso Follow @andrewraso1September 24, 2016 Is ecommerce the place to be? You tell me. Amazon posted a net income of $ 513 million on revenue of $ 29.1 billion in the first quarter of 2016. But you’re not Amazon. That said, worldwide retail ecommerce reached $ 1.55 trillion in 2015, and it’s expected … Continue reading 10 SEO Best Practices New Ecommerce Merchants Must Learn
by Brandon Leibowitz Follow @seooptimizersSeptember 11, 2016 As an industry professional, you don’t need us to tell you that the web is in a constant state of evolution, nor does it take a genius to work out that if you’re to continue to flourish in this ever-changing climate, it pays to keep well informed of … Continue reading Top 5 Web Design Podcasts You Must Listen to in 2016
by Brooke B. Sellas Follow @madSMscientistSeptember 10, 2016 Outsourced social media management is what we specialize in here, though we prefer to call it done-for-you social media management. With our 5th birthday looming next year, we’ve taken stock of things and ranked what’s most important and least important with our outsourced social media management clients. … Continue reading Outsourced Social Media Management Must Include This
by Shana RusonisSeptember 2, 2016 As a retailer, you’re quite familiar with calls to personalize your site in order to optimize the customer experience and supercharge sales. You can pin this personalization mandate on the Amazon effect. While you may think references to Amazon are overused, there are good reasons this retail giant continues to … Continue reading 4 Shopper Stats that Make Website Personalization a Must
by Stacey RudolphAugust 14, 2016 There has been a gigantic gush in the number of online stores popping up in the recent few years, and with good reasons. Internet shopping is not only being viewed as a safer and more convenient, it has become popular. More and more people are realizing how easy it is … Continue reading 14 Reasons Why You Must Take Your Business Online [Infographic]
