Jonathan Becher — December 19, 2016 Follow @jbecher— December 19, 2016 Over the weekend, a senior manager at another company challenged me as to whether he really had to be digitally proficient. He went on to explain he had hired an intern for his social media presence and a personal online shopper for his clothes. … Continue reading Good Managers Must Be Digitally Fluent
Toby Nwazor — December 5, 2016 Follow @TobyNwazor— December 5, 2016 The first things that come to mind when we think about starting a business are the burdensome ones; business premises, equipment, capital. It is proper and even normal to think about these things, but all they do is de-motivate you especially when your bank … Continue reading 4 Areas Every Smart Entrepreneur Must Invest in as a Priority
Devon Smiley — December 5, 2016 Follow @devonmsmiley— December 5, 2016 Setting your pricing structure and agreeing on fees with clients is one thing. But it doesn’t do you a lick of good if that money doesn’t make it’s way speedily and safely from their account to yours. Turns out, not all late payments are … Continue reading 3 Payment Term Must Haves For Maximum Profits
Attracting eyeballs isn’t enough. Is your content actually converting visitors? Contributor Stoney deGeyter walks you through six things your content must do to truly be effective. Stoney deGeyter on December 2, 2016 There’s no shortage of content advice going around, but most of what we see online focuses on ways to produce new content … Continue reading 6 battles your content must fight and how to equip it for victory
Look at how consumers really feel about Black Friday and take their sentiments into account for your rest-of-the-season marketing. Columnist John Donnelly III shares social media insights related to the annual brick-and-mortar mainstay. John Donnelly III on November 29, 2016 at 11:06 am It’s almost hard to remember at this point, but it wasn’t long … Continue reading Lessons learned from Black Friday and Cyber Monday: Retailers must be open to change
Michael Lang — November 18, 2016 Follow @sg_partners— November 18, 2016 There are thousands of ways to kill a sale. I start a lot of my blogs with those exact words and with good reason – people are still making the same mistakes and are blown away when the client says “No”. My mission is … Continue reading 4 Questions You Must Know to Build Better Client Relationships Now
Eyal Katz — November 10, 2016 Follow @eyalk100— November 10, 2016 Change. It’s all around us. From the way we buy groceries to to the way we wake up in the morning or even the way we communicate with family members – things are different. In business too. If you’re a technophobe, all this talk … Continue reading The 14 Must Have Free Tools to Run Your Small Business
Gina Botti — November 8, 2016 — November 8, 2016 There is a data struggle among marketing experts. When it comes to proving and improving ROI from their digital marketing channels, they lack ample data to be confident in their optimization decisions. In fact, 46% of B2B marketers state their top challenge is the difficulty … Continue reading The LinkedIn Conversion Metric That Must Not Be Forgotten
Siya Carla — October 28, 2016 Follow @siyacarla— October 28, 2016 Creating a startup requires a significant amount of engagement. There are copious amounts of tasks that have to be handled in order for the whole endeavour to become successful. The whole journey can be made much easier, as there are plenty of online software … Continue reading 10 Must Have Tools for Startups
Many B2B marketers lack the necessary data to make effective business decisions — or they lack confidence in the data they do have. Columnist Victoria Godfrey explains how to overcome data paralysis. Victoria Godfrey on October 25, 2016 In today’s highly competitive digital economy, the result that counts is revenue, and the only way … Continue reading Why marketers must be data-driven
