Tag Archives: must

For many marketers, platform integration is a ‘must have’ for new tools

Marketing Platforms

What is often hidden in organizations’ software choices is that many marketers will only select from the application ecosystems of Salesforce, HubSpot or other major platforms. Barry Levine on November 28, 2018   Marketers have many criteria for software tool selection, and the marketers of those tools have many angles to pitch. But one factor … Continue reading For many marketers, platform integration is a ‘must have’ for new tools →

The 5 Ways Banks Must Transform to Thrive in an Era of Cryptocurrency

Cryptocurrencies

Peter Daisyme — November 21, 2018 — November 21, 2018 WorldSpectrum / Pixabay Cryptocurrency has the potential to completely change how our economy functions—and it’s already doing it. Many countries have either allowed or fully embraced cryptocurrencies like Bitcoin, the market cap for multiple cryptocurrencies has exceeded $ 1 billion, and public regard for cryptocurrencies … Continue reading The 5 Ways Banks Must Transform to Thrive in an Era of Cryptocurrency →

Marketers must capitalize on the new wave of email innovation

Marketing Campaigns

Discover which companies are pushing the virtual envelope in the email marketing space. Ryan Phelan on November 1, 2018 The latest round of acquisitions – Adobe/Marketo, Salesforce/Rebel and Twilio/SendGrid – is exciting because it means email-led innovation is entering a new era. It’s proof positive that email is not just surviving but thriving For email … Continue reading Marketers must capitalize on the new wave of email innovation →

Agencies must now confirm client relationships before enabling Facebook Pixel and event sets

Customer Relationship Managemnet

Aiming to be more transparent about ad targeting practices, Facebook is updating policies attached to its Pixel and event sets. Amy Gesenhues on November 1, 2018 at 11:00 am Facebook is updating its policies around who can enable its Pixel and event sets, now requiring agencies to confirm their relationship with clients before leveraging either … Continue reading Agencies must now confirm client relationships before enabling Facebook Pixel and event sets →

Today’s CMO must tackle these 3 challenges

Content Optimization

Chief Strategy Officer Debbie Qaqish on the “Rise of Strategic Marketing Operations Functions.” Amy Gesenhues on October 4, 2018   Pedowitz Group’s Chief Strategy Officer Debbie Qaqish presenting at the MarTech Conference in Boston. “Today’s CMO lives in a tech-infused world,” says Debbie Qaqish, the chief strategy officer for the Pedowitz Group. As a veteran … Continue reading Today’s CMO must tackle these 3 challenges →

6 Simple Steps Every Leader Must Take To Improve Employee Engagement

Employee Engagement

Paul Keijzer — September 10, 2018 Follow @Paul_Keijzer — September 10, 2018 12019 / Pixabay One of the easiest ways to improve your company’s performance is to increase the number of people that are engaged with the organization and are emotional and rationally committed to the vision, strategy and the delivery of the results of … Continue reading 6 Simple Steps Every Leader Must Take To Improve Employee Engagement →

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