Andrew Gazdecki — February 14, 2017 Follow @biznessapps— February 14, 2017 A few decades ago, marketing and advertising meant putting up bill boards and buying radio or TV placement ads. A company’s marketing budget was dedicated to producing these awesome posters, pamphlets and jingles. Fast-forward a couple of years and a lot – if not … Continue reading How Much Should Small Businesses Spend on Digital Marketing in 2017?
Contributor Jacob Baadsgaard says great content doesn’t have to do with word count — it’s about giving your audience what they’re looking for. Jacob Baadsgaard on January 23, 2017 How much content is too much content? Writers have been debating this question for centuries, if not millennia. Back in the 1800s, book authors were … Continue reading Are you writing too much content?
Tools can help us do our jobs more efficiently, but columnist Greg Gifford reminds us that they aren’t meant to do our jobs for us. Greg Gifford on January 4, 2017 Welcome to my first Local SEO column of the year on Search Engine Land! While most other sites are publishing roundups or predictions … Continue reading Local SEO is about so much more than tools
As data becomes ever more abundant and cheaper, columnist Brian Massey takes a look at what marketers stand to gain from the trend and what we can expect to see in 2017. Brian Massey on January 4, 2017 In 2012, my agency, Conversion Sciences, completed an eye-tracking study of video. To complete that study, we … Continue reading Cheap data: You are about to get so much better at marketing
Jonathan Becher — December 13, 2016 Follow @jbecher— December 13, 2016 For reasons not worth getting into, this past week I was reminded of a decade-old HBS discussion entitled “How Much of Leadership Is About Control, Delegation, or Theater?” The original discussion was prompted by a claim from Stanford Professor Jeffrey Pfeffer that leaders only … Continue reading How Much of Leadership Is About Theater?
by Laurie Sullivan@lauriesullivan, October 14, 2016 While traditional skills are still needed, tech-driven skills are what brands require from digital marketing talent as C-Level executives continue to shift budgets from IT departments to marketing teams. Marketing positions like the chief marketing technology officer, demand generation analyst, and UX/UI design roles will become the highest in … Continue reading How Much Will Digital Marketers Make In 2017?
by Karen Repoli Follow @karenrepoliOctober 10, 2016 As I talk to other entrepreneurs, one of the biggest problems many of them face is they don’t have the time to do everything they need to do. As a result, there is always something falling through the cracks. Often one of those items is social media marketing. … Continue reading Entrepreneur With TOO Much To Do? You Need These Social Media Tools
by Varun NayarSeptember 28, 2016 How much is transparency worth? Or, to ask a better question: How much is access to information worth? According to a recent report from McKinsey & Company, open data—that is, information that the government or private-sector organizations chooses to make public—has the potential to create $ 3 trillion of value … Continue reading How Much Good Can Information Do?
by Emma Hart Follow @TheSearchPartySeptember 14, 2016 Filling a vacancy might be urgent. Sometimes, the temptation to get warm bodies in can be irresistible. However, the costs associated with that one hire can be far greater than you realise. Poor recruitment outcomes might end up costing a business far more than if it had left … Continue reading How Much The Wrong Hire Will Actually Cost You
by Kent Campbell July 17, 2016 Follow @reputationxJuly 17, 2016 Your company creates a lot of content. Some are owned, some earned, some paid, and some a combination. In today’s online environment, there is often a high degree of editability, even for content not necessarily owned by the brand. But resources are always tight, so … Continue reading How Much Time Should You Spend Editing Content?
