Tag Archives: move

Move over millennials, Gen-Z now the largest single population segment

According to Nielsen data, Gen-Z is now 26 percent of the population. Greg Sterling on July 17, 2017 at 9:23 am According to Nielsen’s new Total Audience report, millennials and Gen-Z now comprise 48 percent of the total media audience. Gen-Z in particular is now the single largest audience segment at 26 percent (although there’s a … Continue reading Move over millennials, Gen-Z now the largest single population segment

Co-Op Funds Move Online Reaching More Gen Z, Millennials

Co-op Funds Move Online Reaching More Gen Z, Millennials by Laurie Sullivan , Staff Writer @lauriesullivan, April 18, 2017 As the Gen Z generation contributes more dollars to online shopping, brands and retailers are beginning to rethink how they will allocate co-op funds. Some are moving budgets online to support search, mobile and other digital … Continue reading Co-Op Funds Move Online Reaching More Gen Z, Millennials

3 2017 B2B Sales and Marketing Video Trends: It’s Time to Make Your Move

Bruce McKenzie — February 13, 2017 — February 13, 2017 Here’s where I think B2B sales and marketing video is headed this year. More conversational. Less advertorial. More formats More interactive I think the traditional categories of testimonial, webinar, explainer, etc. are becoming less relevant. What’s important is using the medium effectively. Here are a … Continue reading 3 2017 B2B Sales and Marketing Video Trends: It’s Time to Make Your Move

The 70% Rule: How to Move Fast and Break Things (and Why you Should)

Taylor Nelson — November 3, 2016 Follow @TaylorNelsonLR— November 3, 2016 “Unless you are breaking stuff, you aren’t moving fast enough”— Mark Zuckerberg Zuckerberg’s line is the most well-known example of a common piece of advice on how to get ahead at work or how to get ahead in life more generally: “move fast.” There … Continue reading The 70% Rule: How to Move Fast and Break Things (and Why you Should)