Third-Party Cookies: Then, Now And How To Move Forward by Alvin Glay , Op-Ed Contributor, November 5, 2021 Marketing professionals currently find themselves in a position where consumers and governments will no longer tolerate some of the tracking technologies and strategies that have historically been standard practices for brands, corporations, and agencies.Why are third-party cookies … Continue reading Third-Party Cookies: Then, Now And How To Move Forward
Tag Archives: move
Using AI-powered predictive analytics to time your next move
And why aren’t more CMOs looking ahead? Chris Wood on September 24, 2021 Even in uncertain times, AI-driven predictive analytics can help marketers see what opportunities are coming down the pike. So why isn’t this technology being used by more CMOs? At his talk at this month’s MarTech conference, TrustInsights.ai Chief Data Scientist Christopher Penn … Continue reading Using AI-powered predictive analytics to time your next move
10 Digital Marketing Strategies That Move the Needle For Retailers
Vikas Kalwani September 9, 2021 In this day and age, retailers have it a lot easier when it comes to marketing. In the past decades, they didn’t have as many options compared to what we have now. Everything is more convenient–from brainstorming to execution–thanks to today’s technological advances that provide multiple channels to bolster a … Continue reading 10 Digital Marketing Strategies That Move the Needle For Retailers
How to Move Forward If Your Boss Doesn’t Care What People Think
Liz Kislik June 25, 2021 “My boss just doesn’t want to hear it!” I heard this line from three different managers this week, and each time it was related to the challenges of returning to the workplace rather than continuing to work from home. This is a complex situation that affects everyone differently — … Continue reading How to Move Forward If Your Boss Doesn’t Care What People Think
When Things Look This Bad, How Can You Move Forward?
Liz Kislik April 21, 2021 Honestly, recent national events have put me completely on edge. What we see in the news just doesn’t make sense — except that it is the logical conclusion of everything that has come before. Here’s what makes sense: If there were fewer guns throughout the U.S., there would also … Continue reading When Things Look This Bad, How Can You Move Forward?
Move Your Operation Forward Along the Digital Marketing Maturity Curve
Alistair Norman March 19, 2021 The marketing landscape is constantly evolving. The pace of change is relentless. Customer expectations seem to just grow and grow. Challenges like these seem so ever-present, they become cliché after a while. But, there are actions marketing leaders can take to address them. One practical way is to honestly assess … Continue reading Move Your Operation Forward Along the Digital Marketing Maturity Curve
Helping Industry Move To Cross-Media Measurement: Q&A With CIMM’s Jane Clarke
Helping Industry Move To Cross-Media Measurement: Q&A With CIMM’s Jane Clarke by Charlene Weisler , Op-Ed Contributor, (February 02, 2021) Once again CIMM launches its Cross-Platform Video Measurement & Data Summit, which brings together experts from the industry. This year, its tenth, is virtual and can offer insights into how the industry is adjusting during … Continue reading Helping Industry Move To Cross-Media Measurement: Q&A With CIMM’s Jane Clarke
12 Statistics to Inspire You to Take the Next Steps (Big or Small) and Move Your Call Center to the Cloud
Veronica Krieg January 11, 2021 As many as 20% of Fortune 500 companies won’t make it through 2021 in one piece. Saddled with technical debt and bureaucratic processes that slow down decision-making, Forrester predicts many top-tier companies will sell off pieces of their business or merge with others to stay viable. The unexpected challenges of … Continue reading 12 Statistics to Inspire You to Take the Next Steps (Big or Small) and Move Your Call Center to the Cloud
3 Reasons to Consider Franchising as Your Next Career Move
Chris Biscuiti January 8, 2021 Taking control of your career and becoming your own boss can be an empowering feeling. Many people are not happy with their jobs and yet they don’t know where to turn. Franchising is a solid option for people who are looking for the freedom that comes with owning a business … Continue reading 3 Reasons to Consider Franchising as Your Next Career Move
How to Handle Your Workload as You Move Up in the Hierarchy
Liz Kislik October 30, 2020 A newly promoted client recently asked me about how to plan for her new job. One of her biggest worries was whether the people who report to her have the right talent, capacity, skills, potential, and drive to move into bigger roles themselves. She needs them to step up so … Continue reading How to Handle Your Workload as You Move Up in the Hierarchy