January 09, 2025 Dell’s new PC names are boring—and a smart move The computer giant is ditching decades-old sub-brands in favor of ones nearly identical to Apple’s. They’re derivative, but effective. BY Katy Steinmetz There are surely many reasons that the parents of tech icon Michael Dell did not name him Inspiron or XPS. For one, … Continue reading Dell’s new PC names are boring—and a smart move
To design a career that’s authentic to you, you must determine how you interact with energy drivers and drainers. BY Stephanie Vozza The majority of employees—a full 80%—who quit their jobs during the Great Resignation regret the decision. That’s according to a survey by the HR and payroll services provider Paychex. In fact, more than two-thirds … Continue reading One simple way to make sure you don’t regret your next career move
November 21, 2024 Google vows to fight ‘radical’ DOJ Chrome proposal as move to force browser sell-off becomes official The Justice Department on Wednesday officially proposed changes it believes Google should make to its business in order to break up its monopoly on search. BY Michael Grothaus The U.S. Department of Justice on Wednesday officially filed … Continue reading Google vows to fight ‘radical’ DOJ Chrome proposal as move to force browser sell-off becomes official
Moving from traditional retention tactics to a respect-driven approach can actually build customer loyalty. Jay Mandel on November 14, 2024 Remember when your martech stack was manageable — maybe just one CRM platform paired with an email automation tool? Fast forward to today and your SaaS expenses ballooned. What began as a focused investment … Continue reading Why marketers must move from retention tactics to customer respect
Stereotypes limit real market understanding and the benefits of a nuanced approach. Here’s what to do instead. Chris Robson on November 11, 2024 We’ve all seen it: marketing articles, research reports and social media posts that try to capture generations as if they were a single, predictable group. But in reality, these generational labels … Continue reading Why generational stereotypes are failing marketers and how to move past labels
October 08, 2024 Hennessy’s LeBron James bottle collab is the booze brand’s latest culture move The cognac brand is 259 years old, and still relevant. BY Jeff Beer When LeBron James picks up the bottle of Hennessy, you’re not quite sure what he’s going to do with it—until he pops it on his index finger and … Continue reading Hennessy’s LeBron James bottle collab is the booze brand’s latest culture move
YouTube Sees Brand Fans Move From Consumers Of Culture To Shaping It by Laurie Sullivan , Staff Writer @lauriesullivan, June 28, 2024 Some 65% of Gen Z — defined as people between the ages of 14 and 24 — describe themselves as video content creators, according to the YouTube Culture & Trends Report 2024 released this week … Continue reading YouTube Sees Brand Fans Move From Consumers Of Culture To Shaping It
Shenmue fans are on the move again, this time taking out a Times Square ad Owen Good Gaming Editor (US) You’ve really gotta hand it to Shenmue fans. Few video game fandoms have been this persistent in efforts to keep alive a cult hit. Their latest action: Renting out a video board in New … Continue reading Shenmue fans are on the move again, this time taking out a Times Square ad
May 09, 2024 The future of hundreds of California farmworkers’ right to unionize hangs in the balance as their employer claims the move is fraudulent The employer, Wonderful Nurseries, claims workers didn’t understand their signatures constituted a vote to unionize. BY Associated Press In a meeting room at a hotel in California’s crop-rich Central Valley, a … Continue reading Hundreds of California farmworkers unionize with UFW but their employer claims the move is fraudulent
May 02, 2024 Lost your spark? Here are 5 ways to make a smooth career move When her “sense of wonder” started to wane, this communications agency founder needed a change. Here’s how she took her career to an enriching new level. BY Dina Mostovaya Since 2007, I have been immersed in the public relations field. … Continue reading Lost your spark? Here are 5 ways to make a smooth career move
