Tag Archives: move

When and how to move beyond performance marketing to brand strategy

Marketing Performance

Explore the paradox of performance marketing and uncover the importance of evolving toward brand storytelling and relationship-building. Antoine Grant on February 12, 2024 Performance marketing is a crucial tool for growing brands, but over-reliance can backfire as competition intensifies. To build a sustainable business, companies should evolve their strategy by leveraging user data to refine … Continue reading When and how to move beyond performance marketing to brand strategy →

More than half of Gen Z wants to move out of the United States for this sad reason

Gen-Z

By Sarah Bregel November 17, 2023 Many Americans don’t often leave America, unless they’re visiting Niagara Falls or eating pasta in Italy for a week on vacation. And many don’t move to other countries, staying very close to where they grew up. According to a 2019 survey of people over the age of 25, a … Continue reading More than half of Gen Z wants to move out of the United States for this sad reason →

Behind Amazon’s Move To Expand Ads On Third-Party Sites

Amazon Advertisement

Behind Amazon’s Move To Expand Ads On Third-Party Sites by Laurie Sullivan , Staff Writer @lauriesullivan, August 18, 2023 Amazon this week announced it would begin to serve ads across third-party platforms like Pinterest and publishers such as BuzzFeed, Hearst Newspapers, and Ziff Davis brands such as Lifehacker and Mashable, among others. The goal is to start … Continue reading Behind Amazon’s Move To Expand Ads On Third-Party Sites →

Integrate launches app to capture lead data on the move

Data Transformation

Mobile Connect will allow the opt-in collection of lead data in any environment, routing it back to the Integrate Demand Acceleration Platform. Kim Davis on June 5, 2023 Demand generation and acceleration platform Integrate has announced the forthcoming launch of a new app, Mobile Connect, helping B2B marketers gather lead data on the move, especially … Continue reading Integrate launches app to capture lead data on the move →

Experts say Apple’s move into buy now, pay later is likely to catch on with customers—and bring out the regulators

Apple Pay

  By Chris Stokel-Walker March 28, 2023   Apple will now offer a buy now, pay later (BNPL) option for customers shopping with a retailer that accepts Apple Pay. Under the new arrangement, which was announced Tuesday, iPhone and iPad users can take out short-term loans with Apple of between $50 and $1,000, which must … Continue reading Experts say Apple’s move into buy now, pay later is likely to catch on with customers—and bring out the regulators →

Move fast and don’t break things: innovation at speed and scale

Innovation

  By Max Ufberg September 22, 2022 As CEO of Pearson, Andy Bird presides over one of the world’s largest textbook publishers. Yet when thinking about Pearson’s long-term direction, Bird doesn’t necessarily look to his fellow Goliaths; often he’s drawing inspiration from the Davids of the world.     “We are desperately trying to be … Continue reading Move fast and don’t break things: innovation at speed and scale →

Downtown restaurants rely on the office lunch crowd. Can they survive the move toward hybrid work?

Hybrid Workplace

By Nate Berg August 11, 2022 Like many downtown business districts across the U.S., Newark, New Jersey’s central business area is full of restaurants catering to the office crowd. With negligible residential populations to serve, these restaurants follow the daily drifts of workers’ coffee breaks, lunches, and early evening happy hours. Without workers, though, these … Continue reading Downtown restaurants rely on the office lunch crowd. Can they survive the move toward hybrid work? →

You can still open your dream coffee shop, but you might have to move first

Business Development

By David Landsel   April 20, 2022     When Cincinnati-born brothers Tony and Austin Ferrari decided to open the coffee shop of their dreams in 2019, they landed almost immediately on the city’s Camp Washington neighborhood. There, tucked into a residential section at the heart of this isolated, working-class area—until then, known best for … Continue reading You can still open your dream coffee shop, but you might have to move first →

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