By Yonason Goldson October 29, 2023 Many people know the story of Noah and the Ark, learning it as children. But then it slips into that dusty corner of the mind reserved for legends, fables, and folktales. And that’s too bad because there’s a timeless lesson in this timeworn tale. Indeed, it’s one that … Continue reading Why leaders need to question their mostly strongly held beliefs
The Impact Of Xandr’s Political Ad Ban: Mostly Symbolic by Joe Mandese @mp_joemandese, August 4, 2023 I had an interesting conversation with digital political media-buying expert Grace Briscoe on the impact of Xandr’s decision to ban political advertisers from its platform, and the bottom line is depending on how far the Microsoft digital advertising unit … Continue reading The Impact Of Xandr’s Political Ad Ban: Mostly Symbolic
Cannes Social Buzz Mostly About Creativity, AI Was An Also-Ran by Joe Mandese @mp_joemandese, June 26, 2023 True to its branding as the “festival of creativity,” creative was the most mentioned topic on social media surrounding last week’s Cannes Lions festival, according to an analysis conducted for MediaPost by Sprout Social. Overall, social-media conversations surrounding … Continue reading Cannes Social Buzz Mostly About Creativity, AI Was An Also-Ran
Ad Creative Still Mostly Fails To Leverage Converged TV’s Targeting Capabilities by Karlene Lukovitz @KLmarketdaily, February 24, 2023 The targeting capabilities of advanced/converged TV should be a boon to advertising effectiveness. But most of the ad creative out there now still isn’t capable of exploiting those capabilities. Seventy percent of 53 senior brand advertising executives … Continue reading Ad Creative Still Mostly Fails To Leverage Converged TV’s Targeting Capabilities
Local Advertising To Remain Mostly Flat In 2023 by Laurie Sullivan @lauriesullivan, November 9, 2022 Economic pressure and turnover of local businesses during the past couple of years will significantly impact 2023 ad buying.Some media is forecast to grow double the average, but many will decline, according to data released by Borrell Research on Wednesday. … Continue reading Local Advertising To Remain Mostly Flat In 2023
Bagging Traffic: Brands Rely Mostly On Earned Sources Like Email, But Use More Paid by Ray Schultz , Columnist, March 31, 2022 Earned or unpaid sources — including email — drove 75% of web traffic in 2021. That is down from 80% in 2020, according to the 2022 Digital Experience Benchmark Report, a study by Contentsquare. Some industries rely … Continue reading Bagging Traffic: Brands Rely Mostly On Earned Sources Like Email, But Use More Paid
To get the most out of your marketing attribution, contributor Alison Lohse believes right-time insights are far more important than real-time data. Alison Lohse on August 31, 2017 The martech and ad tech industries love to talk about real-time. The context doesn’t matter — regardless of the circumstances, real-time must be better than delayed. … Continue reading Why real-time attribution is (mostly) irrelevant, and what to do instead
Marc HummelOctober 30, 2015 Ecommerce sales could reach $ 2.5 billion this Cyber Monday, if the rate of increase of previous years stays roughly the same. That’s up from just $ 48 million in 2005, when the NRF first coined the phrase. As we said earlier this week, it’s OK if you’re a procrastinator, and … Continue reading 5 (Mostly) Fast Ways to Optimize Your Website for Holiday Shoppers
Graham JonesJanuary 9, 2015 Responsive design is essential for email marketing Email is a mobile communication method. Many of us check our emails on our mobile phones or tablet devices, but new data shows that 53 percent of all emails are now opened on a mobile device, rather than a desktop computer. The research also … Continue reading Email Is Mostly Mobile Nowadays
