Tag Archives: most

Amazon Tops List For Spending Most On Programmatic Ad Buys, Per Study

Amazon Tops List For Spending Most On Programmatic Ad Buys, Per Study by Laurie Sullivan  @lauriesullivan, August 3, 2018 It may come as a surprise to many, but Amazon tops the list of companies spending the most on programmatic ad buys, according to a recent study. MediaRadar, which offers detailed analysis on brands, released the … Continue reading Amazon Tops List For Spending Most On Programmatic Ad Buys, Per Study

How to Get the Most Out of Influencer Marketing on Facebook & Instagram

Ana Gotter — July 24, 2018 Follow @ana_gotter — July 24, 2018 Emma Watson has a bookclub with more than 215,000 members, and she shares book recommendations there and on her Instagram (which has more than 47 million followers) with a note about why she recommends it. If you were an author, what would you … Continue reading How to Get the Most Out of Influencer Marketing on Facebook & Instagram

4 Most ROI-Generating Ad Formats

4 Most ROI-Generating Ad Formats by Ivan Guzenko , Columnist, June 28, 2018 We’re witnessing a massive transformation of advertising technologies. Advertisers modify their marketing strategies, adjust new ad placement approaches, and maximize ROI with new ad formats.  Brands are no longer chaotically placing banners throughout websites. Instead, they embrace interstitials, rewarded videos, and expandable … Continue reading 4 Most ROI-Generating Ad Formats