Tag Archives: More

B2B Businesses More Likely To Keep Third-Party Ad-Tracking Secrets From Customers

B2B Businesses More Likely To Keep Third-Party Ad-Tracking Secrets From Customers by Laurie Sullivan  @lauriesullivan, December 21, 2020 A recent privacy survey finds that 62% of businesses don’t tell customers about ad trackers collecting their data, and 55% of 1,416 business leaders polled across the United States and Canada believe their company has well-defined and … Continue reading B2B Businesses More Likely To Keep Third-Party Ad-Tracking Secrets From Customers

How to Add More Value to Your Email Marketing

Irish Abedejos December 8, 2020 Having your audience at the forefront of all of your activities is the secret to effective marketing. Email marketing is just one digital marketing technique focused on sending emails and building relationships with consumers and prospects. A successful email marketing campaign turns prospects into customers and turns first-time buyers into … Continue reading How to Add More Value to Your Email Marketing

5 Email Marketing Tips for B2B Ecommerce Companies to Get More Leads

Chanakya Kyatham December 8, 2020 It’s true to say that most business people prefer using email over other channels, making email marketing one of the most effective ways to market an eCommerce business, whether this is done in house, or by external affiliates. B2B audiences love email as a marketing tool as it provides a … Continue reading 5 Email Marketing Tips for B2B Ecommerce Companies to Get More Leads

4 Search Trends That Make Your Google Listing More Important than Ever

Kristen McCormick December 5, 2020 You already know that having a presence on Google is a must—especially for local businesses. You may also know that there are three entities you can optimize to show up higher in Google’s search results: your website, your paid ads, and your Google business listing. What you may be less … Continue reading 4 Search Trends That Make Your Google Listing More Important than Ever

No More Guesswork: Here’s What Your Employees Want for the Holidays

Theresa McEndree December 3, 2020 2020 has had its fair share of challenges. Many businesses like yours have had to pivot strategies, shift employee work arrangements and re-evaluate internal processes to adjust to the impacts of COVID-19. And you’re not done yet. There’s extensive pressure on you this upcoming holiday season to make sure you’re … Continue reading No More Guesswork: Here’s What Your Employees Want for the Holidays