Third-Party Data Issues Make SMS Marketing More Attractive by Karlene Lukovitz @KLmarketdaily, September 23, 2021 Despite the mobile revolution, many marketers have remained hesitant about using the text-message/SMS marketing channel. Even with business use of text messaging having grown 20% as a result of the pandemic, just 3% of registered businesses worldwide are using it … Continue reading Third-Party Data Issues Make SMS Marketing More Attractive
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3 Simple Recruitment Practices to Make Your Hiring Process More Inclusive
Clair Kim September 21, 2021 Inclusion has been making waves in the corporate world, convincing more and more companies to tackle diversity, equity, and inclusion head-on. Taking that deep dive into this more inclusive office culture is definitely important in the road to a better and more unified world. However, when the approach doesn’t mirror … Continue reading 3 Simple Recruitment Practices to Make Your Hiring Process More Inclusive
11 Important Things to Do Before Retirement and More
Jessica Robinson September 15, 2021 We all enter the professional world at a young age and continue working till the age of retirement. Yet, during all these years, we dedicate our lives to work and rarely devote time to everything we would love to do. Then, retirement comes, and we finally feel like we have … Continue reading 11 Important Things to Do Before Retirement and More
Digital Marketers: 10 Ways to Drive More Positive Word-of-Mouth
Young Entrepreneur Council September 7, 2021 Earning a glowing recommendation from a happy customer is one of the highest compliments for many businesses. This positive word-of-mouth not only affirms that they’ve made their customer happy, but it also means they’ll potentially gain some new customers as well. But what used to exist strictly as an … Continue reading Digital Marketers: 10 Ways to Drive More Positive Word-of-Mouth
No More Excuses — You Need to Add Captions to Your Videos
Ash Larizza September 10, 2021 It’s 7:30 in the morning. I’m scrolling through my phone, waiting for my eyes to focus and my brain to turn on. I come across an intriguing video from one of my favourite brands. But it doesn’t have captions—I’ll have to turn the sound on. The problem is, turning the … Continue reading No More Excuses — You Need to Add Captions to Your Videos
Say “AND” A Lot More Often. Please.
Achim Nowak September 7, 2021 AND. Simple little word, isn’t it? We don’t like AND in sentence construction. It often kicks off a long and tedious run-on-sentence. Understood. I suggest we start to like it everywhere else. In the canon of powerful words, AND ranks right up there with YES, NO. As a form of … Continue reading Say “AND” A Lot More Often. Please.
5 Tips to Help You Say No More Often
Amy Drader August 31, 2021 Vector image by freepik.com I went through an interesting exercise a few months ago. I personally invited over 200 former colleagues to join my email list. There was no catch and no marketing. It was just a personal note via email or LinkedIn checking-in or catching-up and then asking if … Continue reading 5 Tips to Help You Say No More Often
157 Authentic Fall Hashtags to Harvest More Customers (+Tips!)
Kristen McCormick August 27, 2021 Hashtags are helpful for expanding your visibility and building your brand, but with the vastness of social media, it can be hard to actually see these benefits. If you want to get value out of your hashtags, you’ll want a more strategic approach to ensure you’re getting the right visibility … Continue reading 157 Authentic Fall Hashtags to Harvest More Customers (+Tips!)
How to Extract More Revenue Using a Value Ladder
Steven Imke August 13, 2021 A value ladder is simply a sequence of offers that increase in price and value. They are used to build trust and maximize the lifetime value of each customer. Allow me to share with you a concrete example of the value ladder concept. My son works at a tire store. … Continue reading How to Extract More Revenue Using a Value Ladder
How to Get More Followers on Instagram (Without Buying Them)
Tom Whatley August 11, 2021 90% of Instagram users follow at least one business account and 83% of people discover new products through their Instagram feed. Amassing a large following on Instagram can help you at every stage of the marketing funnel—from bolstering brand awareness to driving conversions. In this post, we’ll walk you through … Continue reading How to Get More Followers on Instagram (Without Buying Them)