Henry Carless April 23, 2021 A propensity model is a statistical analysis of your target audience that predicts their future actions, using a range of datasets that typically includes demographics, psychographics (eg: interests) and previous behaviour. For example, you could create a propensity model for existing customers using their personal data, purchase history and actions … Continue reading Bitesize: What Is a Propensity Model?
Tag Archives: Model
Will the New Hybrid Work Model Be Everything We Want It to Be?
Arik Hanson March 25, 2021 Since last spring/summer when this pandemic began to take hold, we’ve all been talking about how its changed work forever and how the “new normal” will most like be a version of what most are calling a “hybrid model.” We started to see that come to life, officially, last week … Continue reading Will the New Hybrid Work Model Be Everything We Want It to Be?
Recruitment CRM and the Remote Work Model
Paige Reeve January 1, 2021 The ultimate test of a company’s ability to adapt this year lies in how well its team and operations adjust to a remote work model, especially if the shift from office to remote was an unexpected occurrence much like the majority of cases this year. For recruitment agencies, the challenge … Continue reading Recruitment CRM and the Remote Work Model
Microsoft Quietly Builds Economic Recovery Model To Support Digital Advertising, Predictive Analytics
Microsoft Quietly Builds Economic Recovery Model To Support Digital Advertising, Predictive Analytics by Laurie Sullivan @lauriesullivan, December 18, 2020 Microsoft’s analytics team believes marketers who understand the economy better can improve search and digital media campaigns, so the company plans to integrate the reflection of real-life events into the data it publishes. This week, Joe … Continue reading Microsoft Quietly Builds Economic Recovery Model To Support Digital Advertising, Predictive Analytics
Happy Employees Make All the Difference: The Top 4 Reasons We Love LinkedIn and Their Model for Employee and Customer Success
Veronica Krieg October 25, 2020 Uber. Amazon. Facebook. By now you know the tales of tech giants who founded a unicorn company from a humble workspace. Garages, basements, their mom’s couch, a dorm room – you name it, tech has done it. And while these companies are ultra-successful, it’s rare to find one that’s scaled … Continue reading Happy Employees Make All the Difference: The Top 4 Reasons We Love LinkedIn and Their Model for Employee and Customer Success
Model Building from the Ground Up
Jonathan Michelin October 8, 2020 After receiving a $ 500k budget increase, someone in the C-suite must decide where to allocate these funds: remarketing budget, R&D, events, website redesign, etc. What should they do? Do they need more information to decide? Even with new information, will that clarify the percentage allocation of funds? As consumer … Continue reading Model Building from the Ground Up
4 Ways to Model Leadership in Upper-Level Management
Laura Spawn June 25, 2020 For upper-level managers to maximize the productivity and profitability of their businesses, they must evolve from managers into leaders. From a leadership mindset, rather than a management-focused mindset, upper-level managers can become instruments of change, take calculated risks, plan long-term, expand their knowledge and skills, and mentor others. Leaders move … Continue reading 4 Ways to Model Leadership in Upper-Level Management
eMarketer Revises Search Forecast: Can Search Evolve Toward A New Performance Model?
eMarketer Revises Search Forecast: Can Search Evolve Toward A New Performance Model? by Laurie Sullivan @lauriesullivan, April 9, 2020 The percentage of the search spending will decline between 8.7% and 14.8% during the first half of 2020 as a result of COVID-19, according to eMarketer data released Thursday. Estimates put the dollar amount between $6 … Continue reading eMarketer Revises Search Forecast: Can Search Evolve Toward A New Performance Model?
How To Decide On An Ideal Business Model For Knowledge Commerce
Shobha Ponnappa — March 27, 2020 Your Ideal Business Model Is The Way You Choose To Make Money Through Your Products Or Around Them Knowledge Commerce is a booming new line of ecommerce. You first discover, and then “productize” your own unique knowledge, talent, skills or passions – into ebooks, courses, memberships, webinars, virtual summits, … Continue reading How To Decide On An Ideal Business Model For Knowledge Commerce
No High-Level Fluff: 7 Steps to Build the Best Target Account Model
Tom Keefe — February 26, 2020 Selecting target accounts can be stressful. You worked hard to build trust across your Sales team, and now comes a project that could ruin that hard-won trust if you don’t execute it perfectly. Guess what? It is not (and never will be) perfect. This activity can’t be done in … Continue reading No High-Level Fluff: 7 Steps to Build the Best Target Account Model