Columnist Stoney deGeyter argues that in order to succeed with digital marketing, we may need to shift our mindset from “mobile-friendly” to “mobile first.” Stoney deGeyter on October 27, 2015 I think we are well beyond the point where we are making websites “mobile-friendly” or “mobile-ready.” Doing so still places the focus on the desktop, … Continue reading Mobile Vs. Desktop: Mobile Won, But You Might Still Be Losing
Facebook is giving people the option to get reminders about events, milestones and other activities within its mobile app notifications. Martin Beck on October 26, 2015 Twin Design / Shutterstock.com Facebook is revamping mobile notifications to give people the option to add personal-assistant-style reminders. The new features will offer people contextual reminders based on their … Continue reading Facebook Pushes Into Google Now Territory With Updated Mobile Notifications
Paul BywaterOctober 23, 2015 Adding mobile ERP to your business can boost your revenue, make your employees more efficient – and improve your bottom-line performance. Mobile ERP makes a tangible difference in the front-line ERP was conceived when IBM needed efficient inventory control in the 60s, but mobile ERP is very much a child of … Continue reading On the Road: Why Mobile ERP Could Transform Your Results
Many retailers are still not taking advantage of the power of mobile to increase in-store sales; columnist Allan Haims explains why and how they should. Allan Haims on October 23, 2015 While consumers are unquestionably connected to their smartphones, only a fraction of them is shopping via their mobile devices, which represents a huge missed … Continue reading Retailers: How To Engage Mobile Holiday Shoppers This Year
Erin SaginOctober 19, 2015 There’s no disputing it, achieving success with paid search on mobile devices is challenging. Conversion rates are significantly lower than those on desktops, ad real estate is limited and CPCs are on the rise. What’s even more discouraging is that we’re seeing more and more searches conducted on smartphones. It may … Continue reading 3 Hacks to Dominate Your Mobile Conversion Rates
By Lia Boangiu October 19th, 2015 App store optimization (ASO) is almost completely different from web SEO, and it means taking care of several details that will get your app visible among all those competitors. By the last average count, Google Play offers users 1.5 million apps to choose from, with Apple’s iTunes roughly 1.4 million. … Continue reading How CTA’s Can Massively Increase Downloads For Your Mobile App
Andy BeoharOctober 14, 2015 This holiday season, as more and more shoppers are using their smartphones to research and purchase products, e-commerce sites must shift their focus to mobile. Your company may already have a mobile site, but it isn’t enough to just have one—you need to make sure it’s optimized for this new age of shoppers. But where … Continue reading 3 Mobile E-commerce Tips for the Holiday Season
Laura ColeOctober 14, 2015 While we are all aware that video is a dominant feature of contemporary marketing, the way in which we source, access and view audio-visual content is changing. This is thanks primarily to the rise of mobile technology, as smartphones and tablets become increasingly sophisticated with every passing quarter. More specifically, an … Continue reading The Rise of Mobile Video and How Your Business Can Capitalize
Jonathan YefetOctober 7, 2015 Did you know that as of October 2014, 64% of American adults owned a smartphone… and that right now there are about 1.91 billion smartphone/mobile device (tablets) users. It’s quite amazing how quickly the population has adopted smartphones over the years, and we’ve stressed (and will continue to stress) how important … Continue reading Mobile Optimization Getting More Important For Email Marketers [Infographic]
Facebook makes filling out forms on mobile a two-tap process within new ad unit that is now available to all advertisers. Martin Beck on October 7, 2015 No one likes filling out forms on mobile devices. But Facebook is aiming to make that clunky process easier — and more likely to help businesses pull in … Continue reading Facebook Simplifies Mobile Lead Collection, Rolls Out Lead Ads
