By David Leonhardt|2016-02-29T12:56:09+00:00March 4th, 2016|Mobile, Web Design|3 Comments When The Who first sang Goin’ Mobile, they could not have anticipated a whole generation of entrepreneurs concerned about how something called a “website” would appear on a miniature, interactive TV screen that we all keep in our pockets. But here we are in 2016, and one … Continue reading Going Mobile – Here’s How We Plan To Do It In 5 Steps
by Monica Orrigo March 3, 2016March 3, 2016 Manufacturers and wholesale distributors looking to offer mobile eCommerce to B2B and/or B2C customers have a number of options. Some companies do mobile eCommerce design themselves, others hire it out, and others choose to deploy a ready-made mobile eCommerce solution. Regardless of the method you use to … Continue reading 4 Guiding Principles in Mobile eCommerce Design
Having a mobile website may soon not be enough to get users to patronize your local business if it doesn’t deliver a fast and positive user experience. Wesley Young takes a look at the latest data and developments with regard to mobile websites. Wesley Young on March 1, 2016 Having a mobile website in and … Continue reading The Need For Speed: 7 Observations On The Impact Of Page Speed To The Future Of Local Mobile Search
by Brian Mikes February 29, 2016 Follow @betwextFebruary 29, 2016 Let me ask you a question – How critical is a mobile marketing strategy to your small business? It’s a crazy question right? Everyone knows they need to have a mobile marketing strategy… they need to have a website that’s mobile optimized. You’ve read about … Continue reading 3 Critical Reasons You Need Mobile Marketing For Your Small Business
by Librado Hernandez February 29, 2016February 29, 2016 You finally did it. You spend countless hours perfecting your app and you have just launched it into the marketplace. So, naturally you should be expecting millions of downloads and money flooding in…right? After all your app has all the right widgets and looks amazing. Plus, you … Continue reading 12 Experts Share Mobile App Marketing Tips For Small Businesses
by Al Gomez February 29, 2016February 29, 2016 The use of mobile devices is as commonplace today as drinking bottled water. The U.S. market alone boasts of more than 191.4 million smartphone owners. It’s no wonder that even small local businesses are coming to terms with just how important it is to be mobile-friendly nowadays. … Continue reading Top 5 Mistakes In Making Mobile Websites
by Chris Horton February 26, 2016 Follow @chrshortonFebruary 26, 2016 Perhaps the best piece of evidence that a given marketing technology has reached maturity and broad-based consumer acceptance lies in its ability to drive conversion actions at every stage of the buying cycle. According to Criteo’s Q4 2015 State of Mobile Commerce report, mobile apps … Continue reading Hey Retailers: Want to Boost Sales Conversion? Build a Mobile App
by John W Hayes February 25, 2016 Follow @john_w_hayesFebruary 25, 2016 The future of email marketing is already here and it’s called mobile. Mobile marketing will be front and center in 2016. As email marketers, we should now be thinking of email as primarily a mobile channel. While the traditional desktop environment is still important, … Continue reading Mobile Marketing – Stats to Focus Your Email Marketing Strategy
Are your campaign metrics leading you astray? Columnist Josh Todd has some tips to ensure you’re using the right tools and taking control of your marketing results. Josh Todd on February 24, 2016 Let’s start off with a story that will sound all too familiar to the data-driven marketer. You’re tasked with improving the … Continue reading Data Danger: How The Wrong Campaign Metrics Can Break Your Mobile Strategy
Columnist Rae Hoffman discusses how ad-supported publishers need to adapt to the massive growth in mobile media consumption. Rae Hoffman on February 23, 2016 With the rise of mobile media consumption, ad-dependent publishers need to remodel their monetization strategies to account for and adapt to the shifting tide in how users are accessing content … Continue reading Things Affiliate & Ad-Dependent Publishers Must Consider In The Age Of Mobile
