Columnist Josh Todd says the “good enough” approach to mobile is no longer an option. Marketers need to innovate and provide mobile audiences with a personalized, relevant experience. Josh Todd on March 23, 2016 We weren’t measuring mobile engagement when the iPhone first launched in 2007, but if we were, I have a hunch … Continue reading 6 signs marketing is in a mobile engagement crisis
by Ian Jindal March 13, 2016 Follow @ianjindalMarch 13, 2016 In the last few years, retailers all over the world have been experiencing major increases in their mobile commerce sales. However, despite these positive figures, m-commerce is being hindered by the inherent limitations of mobile devices. Lengthy and complicated checkout processes make m-commerce less user … Continue reading Making Payments Easy is the Key to Mobile Commerce in 2016
by Charlie Cooper March 12, 2016March 12, 2016 As your company thinks about creating the ideal B2B mobile eCommerce experience, it’s important to put yourself in the customer’s shoes. From a customer’s perspective, the ideal mobile eCommerce experience should be: Easy on the eyes. It’s not just about creating a pretty mobile eCommerce site. It’s … Continue reading What is the Ideal B2B Mobile eCommerce Experience?
by AJ Agrawal March 12, 2016 Follow @ajalumnifyMarch 12, 2016 Mobile shopping gets bigger and bigger every year. According to Custora, Black Friday in 2015 saw the largest increase in mobile shopping yet, with a third of all of America’s shopping happening exclusively via mobile platforms. For any company looking to grab mobile shoppers, it … Continue reading 6 Ways Social Media Is Playing A Role In Mobile Shopping
by Jeremy Taylor March 12, 2016 Follow @JezTaylorUKMarch 12, 2016 In this expert interview, we ask mobile marketing specialist, Franco Beschizza, how businesses can get started with mobile marketing. There are lots of examples of big brands doing big things with mobile marketing, but what about small businesses and agencies? Is the opportunity there? Absolutely. … Continue reading How Can Small Businesses Get Started With Mobile Marketing?
by VerticalResponse March 11, 2016 Follow @VR4SmallBizMarch 11, 2016 Julia Child once said, “Once you have mastered a technique, you hardly need look at a recipe again and can take off on your own.” The same can be said of mastering your small business marketing. With a strong business plan and a great marketing strategy, … Continue reading On the Menu: Email and Mobile Marketing [Infographic]
by Brian Mikes March 11, 2016 Follow @betwextMarch 11, 2016 Just this week I had a question from a small business owner looking at mobile marketing. The gentleman was an inspirational speaker, and he was wondering how to use mobile marketing for his business. He had a bunch of questions about HOW to use mobile … Continue reading 6 Questions From Small Businesses About Mobile Marketing
By Joydeep Bhattacharya|2016-03-09T08:21:09+00:00March 9th, 2016|Mobile, Web Design|0 Comments We all are being pushed towards a mobile first consumer marketplace and SMB’s are still lagging behind in terms of a mobile optimized website. With lightning fast internet connections and 4G standards already in place, the time has never been better for the growth of mobile audiences. … Continue reading The Ultimate Guide To Mobile Site Speed Optimization
by Liesha Petrovich March 6, 2016 Follow @lieshapetrovichMarch 6, 2016 mCommerce is “growing like a weed” according to a recent Criteo report. Mobile shopping grew to almost 30% of all eCommerce transactions in the United States, and an astonishing 50% in South Korea and Japan! Interestingly, all consumers actually view the same number of products … Continue reading 3 Mobile Mistakes That Kill Sales
by Christina Smith March 5, 2016March 5, 2016 Mobile native ads and video ads have been growing in use by marketers. A recent survey* from Trusted Media Brands Inc. (TMBI) uncovers the primary benefits of each and predicts likely growth based on intent to use by clients and agencies across 2016. Native ads utilize content … Continue reading How Mobile Ad Formats Will Shift and Grow in 2016
