Tag Archives: Mobile

Mobile Now Main Channel For Web Access

by Gavin O’Malley, Staff Writer @mp_gavin, November 25, 2016 Worldwide, more people now rely on mobile gadgets than desktop computers to browse the Web, new research shows. Occurring at some point in October, the shift marks a major milestone in the way we communicate, consume and share information. By the end of last month, … Continue reading Mobile Now Main Channel For Web Access →

The death of mobile pop-ups and what you can do instead

Mobile Advertisement

Google is cracking down on invasive mobile pop-up ads. Here are some alternatives to continue to engage your visitors. Over the past couple of years, Google has shown a strong focus on user experience on mobile devices. They have developed their algorithms to address customer experience and usability and to encourage organizations to meet certain … Continue reading The death of mobile pop-ups and what you can do instead →

Nielsen: Mobile targeting is getting better, particularly when targets are narrower

Mobile Conversion Optimization

In its new benchmarks report, Nielsen finds overall on-target percentage holds relatively steady. Publishers continue to outperform platforms and ad networks. Ginny Marvin on November 22, 2016 at 10:28 am Mobile ad campaigns are getting better at reaching their intended audiences, according to new data from Nielsen released Tuesday. The benchmarks report looks at on-target … Continue reading Nielsen: Mobile targeting is getting better, particularly when targets are narrower →

5 Ways to Get More Out of Your Local Mobile Search

Local Marketing Automation

Kelley Schultz — November 22, 2016 — November 22, 2016 It’s no secret that we live in a mobile-first world. Smartphones have transformed the way mobile consumers research and purchase products and services – both online and offline. Within arm’s reach at all times, our smartphones give us instant access to information in our moments … Continue reading 5 Ways to Get More Out of Your Local Mobile Search →

Mobile Search: Benefits From Driving Purchases Through Smartphones

Mobile Engine Optimization

by Laurie Sullivan, Staff Writer @lauriesullivan, November 21, 2016 Marketers have much more to consider this holiday season as they try to optimize campaigns and turn on a dime. Will gift cards catapult sales through smartphones? How do Google AdWords and Bing Ads play a role in local search targeting? Which direction should brands take … Continue reading Mobile Search: Benefits From Driving Purchases Through Smartphones →

Mobile Campaign Data Quality Remains An Issue

Data Management

by Laurie Sullivan@lauriesullivan, November 21, 2016 Some 40% of marketers and 34% of agencies are concerned about the quality of data used to target mobile advertisements, despite their willingness and desire to expand campaign strategies that include a variety of media. The survey findings — released Monday by the Mobile Marketing Association and data company … Continue reading Mobile Campaign Data Quality Remains An Issue →

For CPGs, Recenter Mobile In Your Marketing Mix

Marketing Segmentation

by Jennifer Lum, Columnist, November 16, 2016 Time and again, industry experts assert that mobile is a critical component of the marketing mix. Yet for all of the years it’s been “the year of mobile,” only 3% of brands’ marketing mix was spent on mobile advertising last year. Yes, marketers are increasing their mobile ad spend, … Continue reading For CPGs, Recenter Mobile In Your Marketing Mix →

Black Friday and beyond: Mobile strategies that keep on giving

Black Friday

As we head into the busy holiday shopping season, columnist Allan Haims discusses ways brick-and-mortar retailers can use mobile to impact their bottom line. Allan Haims on November 18, 2016 With Black Friday and the holiday shopping season around the corner, retailers are hoping for a fourth quarter that’s good to them, delivering sales … Continue reading Black Friday and beyond: Mobile strategies that keep on giving →

3 Mobile Friendly Website Design Tips You Should Avoid

Web Design Guidelines

Zaid Ammari — November 18, 2016 Follow @ppcmasterminds— November 18, 2016 By now, everyone understand the importance of having a mobile-friendly website. More people are using mobile devices to access to Internet each passing day. As a result, these users can account for anywhere from 20 to 50 percent of a site’s total visitors. With … Continue reading 3 Mobile Friendly Website Design Tips You Should Avoid →

Best Practices in Growth Hacking for Mobile Apps

Mobile Advertisement

Naman Kapur — November 17, 2016 Follow @kapur_naman— November 17, 2016 A wise man once told me, “great marketing does not mean creating a product, sprinkling the information around and praying that someone comes across it. Great marketing means building a story, creating a journey where you take your customer along with you on a … Continue reading Best Practices in Growth Hacking for Mobile Apps →